Dr. LAU Kung Wong

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Name Card

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Position
Associate Professor
Director of the Virtual Reality Laboratory
 
Name
Dr. LAU Kung Wong
 
Chinese Name
劉公煌博士
 
Main Affiliation
 
Personal Site
 
Email
 
ORCID
 
Scopus Author ID
 
Research Interests
UX/UI in XR (Extended Reality which involves AR/VR/MR/SG)
Digital Humanities in XR
Design Thinking & Thinking Styles
 
Variants
Lau, K. W.
 
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Status
staff
 

Publications

Results 1-20 of 21

Issue DateTitleAuthor(s)Type
12018A digital games design for children health promotion and education in Hong KongLee, P. Y. ; Dr. LAU Kung Wong Conference Paper
22017“Aducating” consumers in the digital age? a meta-analysis On studying consumer learning process in an interactive gamebased platformDr. LAU Kung Wong ; Lee, Pui Yuen Conference Paper
32017Chinese consumer meanings of product placement in videos on online Tv platformLee, Pui Yuen ; Dr. LAU Kung Wong Conference Paper
42016Facilitating consumer engagement for effective brand communication: A study of using virtual reality to fulfill consumers’ personal needsDr. LAU Kung Wong ; Lee, Pui Yuen Conference Paper
52016It’s engaging! uses and gratifications of Chinese youths on advergamesLee, Pui Yuen ; Dr. LAU Kung Wong Conference Paper
62015The organizational creativity learning for advertising agency : A study of advertising practitioner’ learning experience in distributed virtual realityLee, Pui Yuen ; Dr. LAU Kung Wong Conference Paper
72014The use of stereoscopic 3D virtual reality in fashion advertising and retailingDr. LAU Kung Wong ; Lee, Pui Yuen Conference Paper
82014Advergames for public service promotion: Using digital games to deliver anti-drug abuse messages to childrenLee, Pui Yuen ; Dr. LAU Kung Wong Conference Paper
92013Digital media shape digital advertising creatives? a discussion on social media and creativesLee, Pui Yuen ; Dr. LAU Kung Wong Conference Paper
102013Go virtual? enhancing consumers' experiences in shared virtual reality for marketing communicationDr. LAU Kung Wong ; Lee, Pui Yuen Conference Paper
112013How creativity training enhances students’ thinking styles in university?Dr. LAU Kung Wong Conference Paper
122011Study of the influence of sample conditioning on instrumental colour measurement on nylon interlock fabricLau, L. N. ; Kan, Chi Wai ; Lam, H. L. I. ; Murrells, C. M. ; Yuen, C. W. M. ; Dr. LAU Kung Wong Conference Paper
132011Study of the correlation between solid colours measured by spectrophotometer and DigiEyeLau, L. N. ; Kan, Chi Wai ; Lam, I. H. L. ; Murrells, C. M. ; Yuen, C. W. M. ; Dr. LAU Kung Wong Conference Paper
142011Establishing a virtual laboratory for textile chemistry educationDr. LAU Kung Wong ; Kan, Chi Wai ; Lau, H. F. Conference Paper
152010Conflict and implication of establishing immersive virtual environment for visual merchandising : A study of consumers' virtual shopping experiences in virtual collaborative networksDr. LAU Kung Wong ; Lee, Pui Yuen ; Leung, P. Y. Conference Paper
162009Designing virtual experience in the landscape of immersive simulated environment : An understanding of users' perspectivesDr. LAU Kung Wong ; Lee, Pui Yuen Conference Paper
172007Designing a pilot elearning space for releasing learners’ creative potentialDr. LAU Kung Wong Conference Paper
182007Globalization urges evaluation on tertiary design education: Discourse on the strategic planning and curriculum reviews in the higher education in Hong KongLam, Yan Yan ; Dr. LAU Kung Wong Conference Paper
192007Establishing creative-friendly space for design thinking in shared virtual reality in tertiary design educationDr. LAU Kung Wong Conference Paper
202006Designing a ubiquitous learning workspace for conducting creative thinking exercise in tertiary design educationDr. LAU Kung Wong Conference Paper