Prof. LAU Kung Wong, Nick

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Position
Head of Department
Professor
Director of Virtual Reality Laboratory
Director of Game Development Laboratory
 
Name
Prof. LAU Kung Wong, Nick
 
Chinese Name
劉公煌教授
 
Main Affiliation
 
Personal Site
 
Email
 
ORCID
 
Scopus Author ID
 
Research Interests
UX/UI in XR (Extended Reality which involves AR/VR/MR/SG)
Digital Game Solutions
Design Thinking & Creative Industries
 
Variants
Lau, K. W.
 
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Status
staff
 

Publications

Results 1-20 of 81

Issue DateTitleAuthor(s)Type
12025The potential use of immersive virtual environments for collecting and archiving heritage gameplay activities in digital librariesProf. LAU Kung Wong, Nick Peer Reviewed Journal Article
22024The curriculum design in design education: An inquiry of challenges and implications in Hong KongLam, Yan Yan ; Prof. LAU Kung Wong, Nick Peer Reviewed Journal Article
32023Learning game innovations in immersive game environments: a factor analytic study of students' learning inventory in virtual realityProf. LAU Kung Wong, Nick Peer Reviewed Journal Article
42023A co-design process with artificial intelligence: A brief discussion on the use of AI in creative industriesProf. LAU Kung Wong, Nick Peer Reviewed Journal Article
52023Advergames for children's health education and communication practicesLee, Pui Yuen ; Prof. LAU Kung Wong, Nick Peer Reviewed Journal Article
62022Rethinking the knowledge transfer process through the use of metaverse: A qualitative study of organizational learning approach for remote workplaceProf. LAU Kung Wong, Nick Peer Reviewed Journal Article
72021Using virtual reality for professional training practices: exploring the factors of applying stereoscopic 3D technologies in knowledge transferProf. LAU Kung Wong, Nick ; Lee, Pui Yuen Peer Reviewed Journal Article
82021Investigating designers’ Professional Identity: A Proposed Framework for ManagementLee, Pui Yuen ; Prof. LAU Kung Wong, Nick Peer Reviewed Journal Article
92020Distrust in organization-client relationships in the social media eraLee, Pui Yuen ; Prof. LAU Kung Wong, Nick Peer Reviewed Journal Article
102020Creativity training for design educationProf. LAU Kung Wong, Nick Book Chapter
112019A Collective Organization Learning Model for Organizational DevelopmentProf. LAU Kung Wong, Nick ; Lee, Pui Yuen ; Chung, Yan Yi Peer Reviewed Journal Article
122019Shopping in Virtual Reality: A Study on Consumers’ Shopping Experience in a Stereoscopic Virtual RealityProf. LAU Kung Wong, Nick ; Lee, Pui Yuen Peer Reviewed Journal Article
132019From an ‘Idea Generator’ to a ‘Solution Facilitator’: A Study of the Changing Roles of Advertising Professionals in the Social Media Marketing EraLee, Pui Yuen ; Prof. LAU Kung Wong, Nick Peer Reviewed Journal Article
142019Exploring the use of a stereoscopic 360 degree learning environment for business educationProf. LAU Kung Wong, Nick ; Lee, P. W. Peer Reviewed Journal Article
152018A new triadic creative role for advertising industry: a study of creatives’ role identity in the rise of social media advertisingLee, P. Y. ; Prof. LAU Kung Wong, Nick Peer Reviewed Journal Article
162018A digital games design for children health promotion and education in Hong KongLee, P. Y. ; Prof. LAU Kung Wong, Nick Conference Paper
172018360 degree immersive videos: a way to improve organizational learning practicesProf. LAU Kung Wong, Nick ; Lee, Pui Yuen ; He, Min Ying Peer Reviewed Journal Article
182018How technology affects our ways of shopping? A historical analysis on the use of technologies in retailingProf. LAU Kung Wong, Nick ; Lee, Pui Yuen Peer Reviewed Journal Article
192018Designing interactive fashion shows: Innovating through multisensory simulationsProf. LAU Kung Wong, Nick ; Lee, Vincie Pui Yuen Peer Reviewed Journal Article
202017“Aducating” consumers in the digital age? a meta-analysis On studying consumer learning process in an interactive gamebased platformProf. LAU Kung Wong, Nick ; Lee, Pui Yuen Conference Paper

Projects
(Principal Investigator)


Results 1-1 of 1

TitlePrincipal InvestigatorFunding Year
Understanding the Elderly-computer Interaction (ECI) in social-virtual reality applications: An exploratory study of the semiotic-driven approach and post-experiment user enquiry = 理解在社交虛擬實境應用中的老年人與電腦互動介面設計（ECI）：採用符號驅動方法和使用者意圖的探索性研究Prof. LAU Kung Wong, Nick2024-2025