Dr. LAU Kung Wong

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Name Card

JOUR-lau.jpeg picture
 
Position
Associate Professor
Director of the Virtual Reality Laboratory
 
Name
Dr. LAU Kung Wong
 
Chinese Name
劉公煌博士
 
Main Affiliation
 
Personal Site
 
Email
 
ORCID
 
Scopus Author ID
 
Research Interests
UX/UI in XR (Extended Reality which involves AR/VR/MR/SG)
Design Thinking & Creativity
Communication Studies
 
Variants
Lau, K. W.
 
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Status
staff
 

Publications

Results 1-20 of 54

Issue DateTitleAuthor(s)Type
12023Advergames for children's health education and communication practicesLee, Pui Yuen ; Dr. LAU Kung Wong Peer Reviewed Journal Article
22023Learning game innovations in immersive game environments: a factor analytic study of students' learning inventory in virtual realityDr. LAU Kung Wong Peer Reviewed Journal Article
32021Using virtual reality for professional training practices: exploring the factors of applying stereoscopic 3D technologies in knowledge transferDr. LAU Kung Wong ; Lee, Pui Yuen Peer Reviewed Journal Article
42021Investigating designers’ Professional Identity: A Proposed Framework for ManagementLee, Pui Yuen ; Dr. LAU Kung Wong Peer Reviewed Journal Article
52020Distrust in organization-client relationships in the social media eraLee, Pui Yuen ; Dr. LAU Kung Wong Peer Reviewed Journal Article
62019A Collective Organization Learning Model for Organizational DevelopmentDr. LAU Kung Wong ; Lee, Pui Yuen ; Chung, Yan Yi Peer Reviewed Journal Article
72019From an ‘Idea Generator’ to a ‘Solution Facilitator’: A Study of the Changing Roles of Advertising Professionals in the Social Media Marketing EraLee, Pui Yuen ; Dr. LAU Kung Wong Peer Reviewed Journal Article
82019Shopping in Virtual Reality: A Study on Consumers’ Shopping Experience in a Stereoscopic Virtual RealityDr. LAU Kung Wong ; Lee, Pui Yuen Peer Reviewed Journal Article
92019Exploring the use of a stereoscopic 360 degree learning environment for business educationDr. LAU Kung Wong ; Lee, P. W. Peer Reviewed Journal Article
102018Designing interactive fashion shows: Innovating through multisensory simulationsDr. LAU Kung Wong ; Lee, Vincie Pui Yuen Peer Reviewed Journal Article
112018How technology affects our ways of shopping? A historical analysis on the use of technologies in retailingDr. LAU Kung Wong ; Lee, Pui Yuen Peer Reviewed Journal Article
122018A new triadic creative role for advertising industry: a study of creatives’ role identity in the rise of social media advertisingLee, P. Y. ; Dr. LAU Kung Wong Peer Reviewed Journal Article
132018360 degree immersive videos: a way to improve organizational learning practices, 2018, Vol. 32 (6), pp. 8-11Dr. LAU Kung Wong ; Lee, Pui Yuen ; He, Min Ying Peer Reviewed Journal Article
142017Doing textiles experiments in game-based virtual reality: A design of the stereoscopic chemical laboratory (SCL) for textiles educationDr. LAU Kung Wong ; Kan, Chi Wai ; Lee,Pui Yuen Peer Reviewed Journal Article
152017On Creativity Training for Design EducationDr. LAU Kung Wong Book Chapter
162016Understanding creativity competency for organizational learning: A study of employees’ assumptions on creativity competency in creative industryDr. LAU Kung Wong Peer Reviewed Journal Article
172016Designing Employees’ Training by Immersive Serious Games? A Study of Digital Natives’ Satisfaction, Perception and Expectation in Corporate Training PracticesDr. LAU Kung Wong ; Lee, Pui Yuen Peer Reviewed Journal Article
182016Establishing a learning organisation through the use of serious games: a study of employees' training strategies for digital nativesDr. LAU Kung Wong Peer Reviewed Journal Article
192016Understanding the consumers' attitude towards tablet self-service for fashion retailingChandrawat, Veronica ; Dr. LAU Kung Wong Peer Reviewed Journal Article
202015Establishing a Creative Learning Community in Immersive Virtual Environment for Ubiquitous LearningDr. LAU Kung Wong Peer Reviewed Journal Article