Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.11861/9995
Title: Chinese consumer meanings of product placement in videos on online Tv platform
Authors: Lee, Pui Yuen 
Prof. LAU Kung Wong, Nick 
Issue Date: 2017
Source: Lee, P. Y., & Lau, K. W. (2017 Jul 1). Chinese consumer meanings of product placement in videos on online Tv platform. ICORIA 2017, Ghent, Belgium.
Conference: ICORIA 2017 
Type: Conference Paper
URI: http://hdl.handle.net/20.500.11861/9995
Appears in Collections:Applied Data Science - Publication

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