ICORIA 2017
Conference title
ICORIA 2017
Venue
Ghent, Belgium
Start date
29-06-2017
End date
01-07-2017
Results 1-2 of 2
| Issue Date | Title | Author(s) | Type | |
|---|---|---|---|---|
| 1 | 2017 | “Aducating” consumers in the digital age? a meta-analysis On studying consumer learning process in an interactive gamebased platform | Prof. LAU Kung Wong, Nick ; Lee, Pui Yuen | Conference Paper |
| 2 | 2017 | Chinese consumer meanings of product placement in videos on online Tv platform | Lee, Pui Yuen ; Prof. LAU Kung Wong, Nick | Conference Paper |