Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.11861/9997
Title: It’s engaging! uses and gratifications of Chinese youths on advergames
Authors: Lee, Pui Yuen 
Prof. LAU Kung Wong, Nick 
Issue Date: 2016
Source: Lee, P. Y., & Lau, K. W. (2016 Jul 1). It’s engaging! uses and gratifications of Chinese youths on advergames. ICORIA 2016, Ljubljana, Slovenia.
Conference: ICORIA 2016 
Type: Conference Paper
URI: http://hdl.handle.net/20.500.11861/9997
Appears in Collections:Applied Data Science - Publication

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