ICORIA 2016
Conference title
ICORIA 2016
Venue
Ljubljana, Slovenia
Start date
30-06-2016
End date
02-07-2016
Results 1-2 of 2
| Issue Date | Title | Author(s) | Type | |
|---|---|---|---|---|
| 1 | 2016 | Facilitating consumer engagement for effective brand communication: A study of using virtual reality to fulfill consumers’ personal needs | Prof. LAU Kung Wong, Nick ; Lee, Pui Yuen | Conference Paper |
| 2 | 2016 | It’s engaging! uses and gratifications of Chinese youths on advergames | Lee, Pui Yuen ; Prof. LAU Kung Wong, Nick | Conference Paper |