Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.11861/9996
Title: Facilitating consumer engagement for effective brand communication: A study of using virtual reality to fulfill consumers’ personal needs
Authors: Prof. LAU Kung Wong, Nick 
Lee, Pui Yuen 
Issue Date: 2016
Source: Lau, K. W., & Lee, P. Y. (2016 Jul 1). Facilitating consumer engagement for effective brand communication: A study of using virtual reality to fulfill consumers’ personal needs. ICORIA-2016, Ljubljana, Slovenia.
Conference: ICORIA 2016 
Type: Conference Paper
URI: http://hdl.handle.net/20.500.11861/9996
Appears in Collections:Applied Data Science - Publication

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