Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.11861/9996
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dc.contributor.authorProf. LAU Kung Wong, Nicken_US
dc.contributor.authorLee, Pui Yuenen_US
dc.date.accessioned2024-05-22T01:57:39Z-
dc.date.available2024-05-22T01:57:39Z-
dc.date.issued2016-
dc.identifier.citationLau, K. W., & Lee, P. Y. (2016 Jul 1). Facilitating consumer engagement for effective brand communication: A study of using virtual reality to fulfill consumers’ personal needs. ICORIA-2016, Ljubljana, Slovenia.en_US
dc.identifier.urihttp://hdl.handle.net/20.500.11861/9996-
dc.language.isoenen_US
dc.titleFacilitating consumer engagement for effective brand communication: A study of using virtual reality to fulfill consumers’ personal needsen_US
dc.typeConference Paperen_US
dc.relation.conferenceICORIA 2016en_US
item.fulltextNo Fulltext-
crisitem.author.deptDepartment of Applied Data Science-
Appears in Collections:Applied Data Science - Publication
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