Digital media shape digital advertising creatives? a discussion on social media and creatives

Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.11861/10003

Title:	Digital media shape digital advertising creatives? a discussion on social media and creatives
Authors:	Lee, Pui Yuen Prof. LAU Kung Wong, Nick
Issue Date:	2013
Source:	Lee, P. Y., & Lau, K. W. (2013). Digital media shape digital advertising creatives? a discussion on social media and creatives. American Academy of Advertising (AAA) International Conference 2013.
Conference:	American Academy of Advertising (AAA) International Conference 2013
Type:	Conference Paper
URI:	http://hdl.handle.net/20.500.11861/10003
Appears in Collections:	Applied Data Science - Publication

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