Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.11861/10003
Title: Digital media shape digital advertising creatives? a discussion on social media and creatives
Authors: Lee, Pui Yuen 
Dr. LAU Kung Wong 
Issue Date: 2013
Source: Lee, P. Y., & Lau, K. W. (2013). Digital media shape digital advertising creatives? a discussion on social media and creatives. American Academy of Advertising (AAA) International Conference 2013.
Conference: American Academy of Advertising (AAA) International Conference 2013 
Type: Conference Paper
URI: http://hdl.handle.net/20.500.11861/10003
Appears in Collections:Journalism & Communication - Publication

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