American Academy of Advertising (AAA) International Conference 2013
Conference title
American Academy of Advertising (AAA) International Conference 2013
Results 1-2 of 2
| Issue Date | Title | Author(s) | Type | |
|---|---|---|---|---|
| 1 | 2013 | Digital media shape digital advertising creatives? a discussion on social media and creatives | Lee, Pui Yuen ; Prof. LAU Kung Wong, Nick | Conference Paper |
| 2 | 2013 | Go virtual? enhancing consumers' experiences in shared virtual reality for marketing communication | Prof. LAU Kung Wong, Nick ; Lee, Pui Yuen | Conference Paper |