Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.11861/10002
Title: Go virtual? enhancing consumers' experiences in shared virtual reality for marketing communication
Authors: Prof. LAU Kung Wong, Nick 
Lee, Pui Yuen 
Issue Date: 2013
Source: Lau, K. W., & Lee, P. Y. (2013). Go virtual? enhancing consumers' experiences in shared virtual reality for marketing communication. American Academy of Advertising (AAA) International Conference 2013.
Conference: American Academy of Advertising (AAA) International Conference 2013 
Type: Conference Paper
URI: http://hdl.handle.net/20.500.11861/10002
Appears in Collections:Applied Data Science - Publication

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