JOUR-lau.jpeg picture
 
Position
Associate Professor
Director of the Virtual Reality Laboratory
 
Name
Dr. LAU Kung Wong
 
Chinese Name
劉公煌博士
 
 
Personal Site
 
 
 
Scopus Author ID
 
Research Interests
UX/UI in XR (Extended Reality which involves AR/VR/MR/SG)
Digital Humanities in XR
Design Thinking & Thinking Styles
 
Variants
Lau, K. W.
 
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Status
staff
 

Results 1-20 of 45

Issue DateTitleAuthor(s)Type
12023Advergames for children's health education and communication practicesLee, Pui Yuen ; Dr. LAU Kung Wong Peer Reviewed Journal Article
22023Learning game innovations in immersive game environments: a factor analytic study of students' learning inventory in virtual realityDr. LAU Kung Wong Peer Reviewed Journal Article
32021Using virtual reality for professional training practices: exploring the factors of applying stereoscopic 3D technologies in knowledge transferDr. LAU Kung Wong ; Lee, Pui Yuen Peer Reviewed Journal Article
42021Investigating designers’ Professional Identity: A Proposed Framework for ManagementLee, Pui Yuen ; Dr. LAU Kung Wong Peer Reviewed Journal Article
52020Distrust in organization-client relationships in the social media eraLee, Pui Yuen ; Dr. LAU Kung Wong Peer Reviewed Journal Article
62019A Collective Organization Learning Model for Organizational DevelopmentDr. LAU Kung Wong ; Lee, Pui Yuen ; Chung, Yan Yi Peer Reviewed Journal Article
72019From an ‘Idea Generator’ to a ‘Solution Facilitator’: A Study of the Changing Roles of Advertising Professionals in the Social Media Marketing EraLee, Pui Yuen ; Dr. LAU Kung Wong Peer Reviewed Journal Article
82019Shopping in Virtual Reality: A Study on Consumers’ Shopping Experience in a Stereoscopic Virtual RealityDr. LAU Kung Wong ; Lee, Pui Yuen Peer Reviewed Journal Article
92019Exploring the use of a stereoscopic 360 degree learning environment for business educationDr. LAU Kung Wong ; Lee, P. W. Peer Reviewed Journal Article
102018Designing interactive fashion shows: Innovating through multisensory simulationsDr. LAU Kung Wong ; Lee, Vincie Pui Yuen Peer Reviewed Journal Article
112018How technology affects our ways of shopping? A historical analysis on the use of technologies in retailingDr. LAU Kung Wong ; Lee, Pui Yuen Peer Reviewed Journal Article
122018A new triadic creative role for advertising industry: a study of creatives’ role identity in the rise of social media advertisingLee, P. Y. ; Dr. LAU Kung Wong Peer Reviewed Journal Article
132018360 degree immersive videos: a way to improve organizational learning practices, 2018, Vol. 32 (6), pp. 8-11Dr. LAU Kung Wong ; Lee, Pui Yuen ; He, Min Ying Peer Reviewed Journal Article
142017Doing textiles experiments in game-based virtual reality: A design of the stereoscopic chemical laboratory (SCL) for textiles educationDr. LAU Kung Wong ; Kan, Chi Wai ; Lee,Pui Yuen Peer Reviewed Journal Article
152016Understanding creativity competency for organizational learning: A study of employees’ assumptions on creativity competency in creative industryDr. LAU Kung Wong Peer Reviewed Journal Article
162016Designing Employees’ Training by Immersive Serious Games? A Study of Digital Natives’ Satisfaction, Perception and Expectation in Corporate Training PracticesDr. LAU Kung Wong ; Lee, Pui Yuen Peer Reviewed Journal Article
172016Establishing a learning organisation through the use of serious games: a study of employees' training strategies for digital nativesDr. LAU Kung Wong Peer Reviewed Journal Article
182016Understanding the consumers' attitude towards tablet self-service for fashion retailingChandrawat, Veronica ; Dr. LAU Kung Wong Peer Reviewed Journal Article
192015Establishing a Creative Learning Community in Immersive Virtual Environment for Ubiquitous LearningDr. LAU Kung Wong Peer Reviewed Journal Article
202015Organizational Learning Goes Virtual? A Study of Employees’ Learning Achievement in Stereoscopic 3D Virtual RealityDr. LAU Kung Wong Peer Reviewed Journal Article