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Collection's Items (Sorted by Submit Date in Descending order): 61 to 80 of 535
Issue DateTitleAuthor(s)Type
2009Designing virtual experience in the landscape of immersive simulated environment : An understanding of users' perspectivesProf. LAU Kung Wong, Nick ; Lee, Pui Yuen Conference Paper
2010Conflict and implication of establishing immersive virtual environment for visual merchandising : A study of consumers' virtual shopping experiences in virtual collaborative networksProf. LAU Kung Wong, Nick ; Lee, Pui Yuen ; Leung, P. Y. Conference Paper
2011Study of the influence of sample conditioning on instrumental colour measurement on nylon interlock fabricLau, L. N. ; Kan, Chi Wai ; Lam, H. L. I. ; Murrells, C. M. ; Yuen, C. W. M. ; Prof. LAU Kung Wong, Nick Conference Paper
2011Study of the correlation between solid colours measured by spectrophotometer and DigiEyeLau, L. N. ; Kan, Chi Wai ; Lam, I. H. L. ; Murrells, C. M. ; Yuen, C. W. M. ; Prof. LAU Kung Wong, Nick Conference Paper
2011Establishing a virtual laboratory for textile chemistry educationProf. LAU Kung Wong, Nick ; Kan, Chi Wai ; Lau, H. F. Conference Paper
2013Digital media shape digital advertising creatives? a discussion on social media and creativesLee, Pui Yuen ; Prof. LAU Kung Wong, Nick Conference Paper
2013Go virtual? enhancing consumers' experiences in shared virtual reality for marketing communicationProf. LAU Kung Wong, Nick ; Lee, Pui Yuen Conference Paper
2013How creativity training enhances students’ thinking styles in university?Prof. LAU Kung Wong, Nick Conference Paper
2014Advergames for public service promotion: Using digital games to deliver anti-drug abuse messages to childrenLee, Pui Yuen ; Prof. LAU Kung Wong, Nick Conference Paper
2014The use of stereoscopic 3D virtual reality in fashion advertising and retailingProf. LAU Kung Wong, Nick ; Lee, Pui Yuen Conference Paper
2015The organizational creativity learning for advertising agency : A study of advertising practitioner’ learning experience in distributed virtual realityLee, Pui Yuen ; Prof. LAU Kung Wong, Nick Conference Paper
2016It’s engaging! uses and gratifications of Chinese youths on advergamesLee, Pui Yuen ; Prof. LAU Kung Wong, Nick Conference Paper
2016Facilitating consumer engagement for effective brand communication: A study of using virtual reality to fulfill consumers’ personal needsProf. LAU Kung Wong, Nick ; Lee, Pui Yuen Conference Paper
2017Chinese consumer meanings of product placement in videos on online Tv platformLee, Pui Yuen ; Prof. LAU Kung Wong, Nick Conference Paper
2017“Aducating” consumers in the digital age? a meta-analysis On studying consumer learning process in an interactive gamebased platformProf. LAU Kung Wong, Nick ; Lee, Pui Yuen Conference Paper
2018A digital games design for children health promotion and education in Hong KongLee, P. Y. ; Prof. LAU Kung Wong, Nick Conference Paper
2014The gender differences in metaverse : A study of university art & design studentsProf. LAU Kung Wong, Nick Peer Reviewed Journal Article
2014Measuring customer service quality of luxury fashion brands in Hong KongProf. LAU Kung Wong, Nick ; Wong, Y. W. ; Lau, H. F. Peer Reviewed Journal Article
2022Rethinking the knowledge transfer process through the use of metaverse: A qualitative study of organizational learning approach for remote workplaceProf. LAU Kung Wong, Nick Peer Reviewed Journal Article
2007Establishing creative-friendly space for design thinking in shared virtual reality in tertiary design educationProf. LAU Kung Wong, Nick Conference Paper
Collection's Items (Sorted by Submit Date in Descending order): 61 to 80 of 535