Lee, Pui Yuen

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Lee, Pui Yuen
 
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Publications

Results 1-20 of 22

Issue DateTitleAuthor(s)Type
12023Advergames for children's health education and communication practicesLee, Pui Yuen ; Prof. LAU Kung Wong, Nick Peer Reviewed Journal Article
22021Using virtual reality for professional training practices: exploring the factors of applying stereoscopic 3D technologies in knowledge transferProf. LAU Kung Wong, Nick ; Lee, Pui Yuen Peer Reviewed Journal Article
32021Investigating designers’ Professional Identity: A Proposed Framework for ManagementLee, Pui Yuen ; Prof. LAU Kung Wong, Nick Peer Reviewed Journal Article
42020Distrust in organization-client relationships in the social media eraLee, Pui Yuen ; Prof. LAU Kung Wong, Nick Peer Reviewed Journal Article
52019A Collective Organization Learning Model for Organizational DevelopmentProf. LAU Kung Wong, Nick ; Lee, Pui Yuen ; Chung, Yan Yi Peer Reviewed Journal Article
62019Shopping in Virtual Reality: A Study on Consumers’ Shopping Experience in a Stereoscopic Virtual RealityProf. LAU Kung Wong, Nick ; Lee, Pui Yuen Peer Reviewed Journal Article
72019From an ‘Idea Generator’ to a ‘Solution Facilitator’: A Study of the Changing Roles of Advertising Professionals in the Social Media Marketing EraLee, Pui Yuen ; Prof. LAU Kung Wong, Nick Peer Reviewed Journal Article
82018360 degree immersive videos: a way to improve organizational learning practicesProf. LAU Kung Wong, Nick ; Lee, Pui Yuen ; He, Min Ying Peer Reviewed Journal Article
92018How technology affects our ways of shopping? A historical analysis on the use of technologies in retailingProf. LAU Kung Wong, Nick ; Lee, Pui Yuen Peer Reviewed Journal Article
102017“Aducating” consumers in the digital age? a meta-analysis On studying consumer learning process in an interactive gamebased platformProf. LAU Kung Wong, Nick ; Lee, Pui Yuen Conference Paper
112017Chinese consumer meanings of product placement in videos on online Tv platformLee, Pui Yuen ; Prof. LAU Kung Wong, Nick Conference Paper
122016Facilitating consumer engagement for effective brand communication: A study of using virtual reality to fulfill consumers’ personal needsProf. LAU Kung Wong, Nick ; Lee, Pui Yuen Conference Paper
132016It’s engaging! uses and gratifications of Chinese youths on advergamesLee, Pui Yuen ; Prof. LAU Kung Wong, Nick Conference Paper
142016Designing Employees’ Training by Immersive Serious Games? A Study of Digital Natives’ Satisfaction, Perception and Expectation in Corporate Training PracticesProf. LAU Kung Wong, Nick ; Lee, Pui Yuen Peer Reviewed Journal Article
152015The use of virtual reality for creating unusual environmental stimulation to motivate students to explore creative ideasProf. LAU Kung Wong, Nick ; Lee, Pui Yuen Peer Reviewed Journal Article
162015The organizational creativity learning for advertising agency : A study of advertising practitioner’ learning experience in distributed virtual realityLee, Pui Yuen ; Prof. LAU Kung Wong, Nick Conference Paper
172014Advergames for public service promotion: Using digital games to deliver anti-drug abuse messages to childrenLee, Pui Yuen ; Prof. LAU Kung Wong, Nick Conference Paper
182014The use of stereoscopic 3D virtual reality in fashion advertising and retailingProf. LAU Kung Wong, Nick ; Lee, Pui Yuen Conference Paper
192013Go virtual? enhancing consumers' experiences in shared virtual reality for marketing communicationProf. LAU Kung Wong, Nick ; Lee, Pui Yuen Conference Paper
202013Digital media shape digital advertising creatives? a discussion on social media and creativesLee, Pui Yuen ; Prof. LAU Kung Wong, Nick Conference Paper