Please use this identifier to cite or link to this item:
http://hdl.handle.net/20.500.11861/7843
Title: | Distrust in organization-client relationships in the social media era |
Authors: | Lee, Pui Yuen Prof. LAU Kung Wong, Nick |
Issue Date: | 2020 |
Source: | Change Management: An International Journal, 2020, vol. 20(1), pp. 1-16 |
Journal: | Change Management: An International Journal |
Abstract: | The study of advertising professionals’ roles on building organization-client relationship has received little focused attention in prior research especially in the social media advertising era. This article looks at the change of organization-client relationship in the social media era from advertising professionals’ perspectives. The findings identified a “change” of organization-client relationship in this digital era. This study may not be able to describe the pros and cons of adopting social media advertising; however, it was clear that this perceived misconception on the part of the clients contributed to a degree of distrust in organization-client relationships. |
Type: | Peer Reviewed Journal Article |
URI: | http://hdl.handle.net/20.500.11861/7843 |
ISSN: | 2327-798X 2327-9176 |
DOI: | 10.18848/2327-798X/CGP/v20i01/1-16 |
Appears in Collections: | Applied Data Science - Publication |
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