Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.11861/7843
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dc.contributor.authorLee, Pui Yuenen_US
dc.contributor.authorProf. LAU Kung Wong, Nicken_US
dc.date.accessioned2023-05-22T08:39:15Z-
dc.date.available2023-05-22T08:39:15Z-
dc.date.issued2020-
dc.identifier.citationChange Management: An International Journal, 2020, vol. 20(1), pp. 1-16en_US
dc.identifier.issn2327-798X-
dc.identifier.issn2327-9176-
dc.identifier.urihttp://hdl.handle.net/20.500.11861/7843-
dc.description.abstractThe study of advertising professionals’ roles on building organization-client relationship has received little focused attention in prior research especially in the social media advertising era. This article looks at the change of organization-client relationship in the social media era from advertising professionals’ perspectives. The findings identified a “change” of organization-client relationship in this digital era. This study may not be able to describe the pros and cons of adopting social media advertising; however, it was clear that this perceived misconception on the part of the clients contributed to a degree of distrust in organization-client relationships.en_US
dc.language.isoenen_US
dc.relation.ispartofChange Management: An International Journalen_US
dc.titleDistrust in organization-client relationships in the social media eraen_US
dc.typePeer Reviewed Journal Articleen_US
dc.identifier.doi10.18848/2327-798X/CGP/v20i01/1-16-
item.fulltextNo Fulltext-
crisitem.author.deptDepartment of Applied Data Science-
Appears in Collections:Applied Data Science - Publication
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