Lee, Pui Yuen

Network Lab Email Alert RSS Feed
 Claim profile

Name Card

Name
Lee, Pui Yuen
 
Loading... 4 0 5 0 false

Publications

Results 1-11 of 11

Issue DateTitleAuthor(s)Type
12017“Aducating” consumers in the digital age? a meta-analysis On studying consumer learning process in an interactive gamebased platformProf. LAU Kung Wong, Nick ; Lee, Pui Yuen Conference Paper
22017Chinese consumer meanings of product placement in videos on online Tv platformLee, Pui Yuen ; Prof. LAU Kung Wong, Nick Conference Paper
32016Facilitating consumer engagement for effective brand communication: A study of using virtual reality to fulfill consumers’ personal needsProf. LAU Kung Wong, Nick ; Lee, Pui Yuen Conference Paper
42016It’s engaging! uses and gratifications of Chinese youths on advergamesLee, Pui Yuen ; Prof. LAU Kung Wong, Nick Conference Paper
52015The organizational creativity learning for advertising agency : A study of advertising practitioner’ learning experience in distributed virtual realityLee, Pui Yuen ; Prof. LAU Kung Wong, Nick Conference Paper
62014Advergames for public service promotion: Using digital games to deliver anti-drug abuse messages to childrenLee, Pui Yuen ; Prof. LAU Kung Wong, Nick Conference Paper
72014The use of stereoscopic 3D virtual reality in fashion advertising and retailingProf. LAU Kung Wong, Nick ; Lee, Pui Yuen Conference Paper
82013Go virtual? enhancing consumers' experiences in shared virtual reality for marketing communicationProf. LAU Kung Wong, Nick ; Lee, Pui Yuen Conference Paper
92013Digital media shape digital advertising creatives? a discussion on social media and creativesLee, Pui Yuen ; Prof. LAU Kung Wong, Nick Conference Paper
102010Conflict and implication of establishing immersive virtual environment for visual merchandising : A study of consumers' virtual shopping experiences in virtual collaborative networksProf. LAU Kung Wong, Nick ; Lee, Pui Yuen ; Leung, P. Y. Conference Paper
112009Designing virtual experience in the landscape of immersive simulated environment : An understanding of users' perspectivesProf. LAU Kung Wong, Nick ; Lee, Pui Yuen Conference Paper