Department of Journalism & Communication

Email Alert RSS Feed

Organization's Publications

Refined By:
Date Issued:  [2010 TO 2019]

Results 1-20 of 38

Issue DateTitleAuthor(s)Type
12017“Aducating” consumers in the digital age? a meta-analysis On studying consumer learning process in an interactive gamebased platformDr. LAU Kung Wong ; Lee, Pui Yuen Conference Paper
22014Advergames for public service promotion: Using digital games to deliver anti-drug abuse messages to childrenLee, Pui Yuen ; Dr. LAU Kung Wong Conference Paper
32017American and Korean TV dramas viewing and the hybridized transnational cultivation of ambivalent sexism and traditional gender role values in ChinaDr. ZHANG Xiao, Grace Conference Paper
42017Chinese consumer meanings of product placement in videos on online Tv platformLee, Pui Yuen ; Dr. LAU Kung Wong Conference Paper
52010Conflict and implication of establishing immersive virtual environment for visual merchandising : A study of consumers' virtual shopping experiences in virtual collaborative networksDr. LAU Kung Wong ; Lee, Pui Yuen ; Leung, P. Y. Conference Paper
62018A digital games design for children health promotion and education in Hong KongLee, P. Y. ; Dr. LAU Kung Wong Conference Paper
72013Digital media shape digital advertising creatives? a discussion on social media and creativesLee, Pui Yuen ; Dr. LAU Kung Wong Conference Paper
82011Establishing a virtual laboratory for textile chemistry educationDr. LAU Kung Wong ; Kan, Chi Wai ; Lau, H. F. Conference Paper
92016Facilitating consumer engagement for effective brand communication: A study of using virtual reality to fulfill consumers’ personal needsDr. LAU Kung Wong ; Lee, Pui Yuen Conference Paper
102019Give boys a shot: Examining reddit discussions on male HPV vaccination using machine learningDr. CHU Tsz Hang, Ken ; Su, Youzhen ; Fan, Fei ; Wang, Sai ; Yeo, Tien Ee Dominic Conference Paper
112013Go virtual? enhancing consumers' experiences in shared virtual reality for marketing communicationDr. LAU Kung Wong ; Lee, Pui Yuen Conference Paper
122017Hong Kong public’s attitudes toward sexual orientation anti-discrimination and same-sex marriage legislationYeo, Tien Ee Dominic ; Dr. CHU Tsz Hang, Ken Conference Paper
132013How creativity training enhances students’ thinking styles in university?Dr. LAU Kung Wong Conference Paper
142016It’s engaging! uses and gratifications of Chinese youths on advergamesLee, Pui Yuen ; Dr. LAU Kung Wong Conference Paper
152018Market-oriented relations in the digital era: A study of public relaitons and marketing professionals in Hong KongDr. TONG Suk Chong, Crispy ; Chan, Fanny Fong Yee Presentation
162019Online social support for Chinese domestic violence victims: Manual and automatic content analysesDr. CHU Tsz Hang, Ken ; Su, Youzhen ; Kong, Hanxiao ; Wang, Xiaohui ; Shi, Jingyuan Conference Paper
172015The organizational creativity learning for advertising agency : A study of advertising practitioner’ learning experience in distributed virtual realityLee, Pui Yuen ; Dr. LAU Kung Wong Conference Paper
182018The practices of market-oriented relations in Hong Kong in the digital eraDr. TONG Suk Chong, Crispy ; Chan, Fanny Fong Yee Presentation
192017Promoting hook-ups or filling sexual health information gaps?: Exploring young people's sex talk on FacebookYeo, Tien Ee Dominic ; Dr. CHU Tsz Hang, Ken Conference Paper
202018Rethinking social media and political engagement: An examination of the disconnective practices of politically active youths in Hong KongDr. CHU Tsz Hang, Ken ; Yeo, Tien Ee Dominic Conference Paper