Dr. TONG Suk Chong, Crispy

JOUR-Tong.jpg picture
 
Position
Assistant Professor
Public Relations Stream Leader
 
Chinese Name
唐淑莊博士
 
 
Personal Site
 
 
Research Interests
Financial communication
Marketing public relations
Digital public relations
Organizational trust
 
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Status
staff
 

Results 1-10 of 10

Issue DateTitleAuthor(s)Type
12020Exploring market-oriented relations in the digital era: A study of public relations and marketing practitioners in Hong KongDr. TONG Suk Chong, Crispy ; Chan, Fanny Fong Yee Peer Reviewed Journal Article
22018數碼公關意見調查結果唐淑莊博士 ; 陳芳怡 ; 彭芷晴 Research Report
32018Market-oriented relations in the digital era: A study of public relaitons and marketing professionals in Hong KongDr. TONG Suk Chong, Crispy ; Chan, Fanny Fong Yee Presentation
42018The practices of market-oriented relations in Hong Kong in the digital eraDr. TONG Suk Chong, Crispy ; Chan, Fanny Fong Yee Presentation
52018Perceived risk and the interplay of expert endorsement, corporate image and investment knowledge in mutual fund advertisingDr. TONG Suk Chong, Crispy Peer Reviewed Journal Article
62015市場營銷及公關中文寫作唐淑莊博士 Book
72015Media victimization唐淑莊博士 Peer Reviewed Journal Article
82015Financial communication in initial public offerings: Risk estimate in the interplay of organizational trust, organizational reputation and media influencesDr. TONG Suk Chong, Crispy Peer Reviewed Journal Article
92013Media reputation in initial public offerings: A study of financial news coverage in Hong KongDr. TONG Suk Chong, Crispy Peer Reviewed Journal Article
102013Exploring corporate risk transparency: Corporate risk disclosure and the interplay of corporate reputation, corporate trust and media usage in initial public offeringsDr. TONG Suk Chong, Crispy Peer Reviewed Journal Article

Projects
(Principal Investigator)



Results 1-1 of 1