Department of Journalism & Communication

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Organization's Publications

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Author:  Lee, Pui Yuen

Results 1-20 of 22

Issue DateTitleAuthor(s)Type
12018360 degree immersive videos: a way to improve organizational learning practices, 2018, Vol. 32 (6), pp. 8-11Dr. LAU Kung Wong ; Lee, Pui Yuen ; He, Min Ying Peer Reviewed Journal Article
22017“Aducating” consumers in the digital age? a meta-analysis On studying consumer learning process in an interactive gamebased platformDr. LAU Kung Wong ; Lee, Pui Yuen Conference Paper
32023Advergames for children's health education and communication practicesLee, Pui Yuen ; Dr. LAU Kung Wong Peer Reviewed Journal Article
42014Advergames for public service promotion: Using digital games to deliver anti-drug abuse messages to childrenLee, Pui Yuen ; Dr. LAU Kung Wong Conference Paper
52017Chinese consumer meanings of product placement in videos on online Tv platformLee, Pui Yuen ; Dr. LAU Kung Wong Conference Paper
62019A Collective Organization Learning Model for Organizational DevelopmentDr. LAU Kung Wong ; Lee, Pui Yuen ; Chung, Yan Yi Peer Reviewed Journal Article
72010Conflict and implication of establishing immersive virtual environment for visual merchandising : A study of consumers' virtual shopping experiences in virtual collaborative networksDr. LAU Kung Wong ; Lee, Pui Yuen ; Leung, P. Y. Conference Paper
82016Designing Employees’ Training by Immersive Serious Games? A Study of Digital Natives’ Satisfaction, Perception and Expectation in Corporate Training PracticesDr. LAU Kung Wong ; Lee, Pui Yuen Peer Reviewed Journal Article
92009Designing virtual experience in the landscape of immersive simulated environment : An understanding of users' perspectivesDr. LAU Kung Wong ; Lee, Pui Yuen Conference Paper
102013Digital media shape digital advertising creatives? a discussion on social media and creativesLee, Pui Yuen ; Dr. LAU Kung Wong Conference Paper
112020Distrust in organization-client relationships in the social media eraLee, Pui Yuen ; Dr. LAU Kung Wong Peer Reviewed Journal Article
122016Facilitating consumer engagement for effective brand communication: A study of using virtual reality to fulfill consumers’ personal needsDr. LAU Kung Wong ; Lee, Pui Yuen Conference Paper
132019From an ‘Idea Generator’ to a ‘Solution Facilitator’: A Study of the Changing Roles of Advertising Professionals in the Social Media Marketing EraLee, Pui Yuen ; Dr. LAU Kung Wong Peer Reviewed Journal Article
142013Go virtual? enhancing consumers' experiences in shared virtual reality for marketing communicationDr. LAU Kung Wong ; Lee, Pui Yuen Conference Paper
152018How technology affects our ways of shopping? A historical analysis on the use of technologies in retailingDr. LAU Kung Wong ; Lee, Pui Yuen Peer Reviewed Journal Article
162021Investigating designers’ Professional Identity: A Proposed Framework for ManagementLee, Pui Yuen ; Dr. LAU Kung Wong Peer Reviewed Journal Article
172016It’s engaging! uses and gratifications of Chinese youths on advergamesLee, Pui Yuen ; Dr. LAU Kung Wong Conference Paper
182015The organizational creativity learning for advertising agency : A study of advertising practitioner’ learning experience in distributed virtual realityLee, Pui Yuen ; Dr. LAU Kung Wong Conference Paper
192019Shopping in Virtual Reality: A Study on Consumers’ Shopping Experience in a Stereoscopic Virtual RealityDr. LAU Kung Wong ; Lee, Pui Yuen Peer Reviewed Journal Article
202014The use of stereoscopic 3D virtual reality in fashion advertising and retailingDr. LAU Kung Wong ; Lee, Pui Yuen Conference Paper