Browsing by Author Lee, Pui Yuen


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Issue DateTitleAuthor(s)Type
2017“Aducating” consumers in the digital age? a meta-analysis On studying consumer learning process in an interactive gamebased platformDr. LAU Kung Wong ; Lee, Pui Yuen Conference Paper
2023Advergames for children's health education and communication practicesLee, Pui Yuen ; Dr. LAU Kung Wong Peer Reviewed Journal Article
2014Advergames for public service promotion: Using digital games to deliver anti-drug abuse messages to childrenLee, Pui Yuen ; Dr. LAU Kung Wong Conference Paper
2017Chinese consumer meanings of product placement in videos on online Tv platformLee, Pui Yuen ; Dr. LAU Kung Wong Conference Paper
2019A Collective Organization Learning Model for Organizational DevelopmentDr. LAU Kung Wong ; Lee, Pui Yuen ; Chung, Yan Yi Peer Reviewed Journal Article
2010Conflict and implication of establishing immersive virtual environment for visual merchandising : A study of consumers' virtual shopping experiences in virtual collaborative networksDr. LAU Kung Wong ; Lee, Pui Yuen ; Leung, P. Y. Conference Paper
2016Designing Employees’ Training by Immersive Serious Games? A Study of Digital Natives’ Satisfaction, Perception and Expectation in Corporate Training PracticesDr. LAU Kung Wong ; Lee, Pui Yuen Peer Reviewed Journal Article
2009Designing virtual experience in the landscape of immersive simulated environment : An understanding of users' perspectivesDr. LAU Kung Wong ; Lee, Pui Yuen Conference Paper
2013Digital media shape digital advertising creatives? a discussion on social media and creativesLee, Pui Yuen ; Dr. LAU Kung Wong Conference Paper
2020Distrust in organization-client relationships in the social media eraLee, Pui Yuen ; Dr. LAU Kung Wong Peer Reviewed Journal Article
2016Facilitating consumer engagement for effective brand communication: A study of using virtual reality to fulfill consumers’ personal needsDr. LAU Kung Wong ; Lee, Pui Yuen Conference Paper
2019From an ‘Idea Generator’ to a ‘Solution Facilitator’: A Study of the Changing Roles of Advertising Professionals in the Social Media Marketing EraLee, Pui Yuen ; Dr. LAU Kung Wong Peer Reviewed Journal Article
2013Go virtual? enhancing consumers' experiences in shared virtual reality for marketing communicationDr. LAU Kung Wong ; Lee, Pui Yuen Conference Paper
2018How technology affects our ways of shopping? A historical analysis on the use of technologies in retailingDr. LAU Kung Wong ; Lee, Pui Yuen Peer Reviewed Journal Article
2021Investigating designers’ Professional Identity: A Proposed Framework for ManagementLee, Pui Yuen ; Dr. LAU Kung Wong Peer Reviewed Journal Article
2016It’s engaging! uses and gratifications of Chinese youths on advergamesLee, Pui Yuen ; Dr. LAU Kung Wong Conference Paper
2015The organizational creativity learning for advertising agency : A study of advertising practitioner’ learning experience in distributed virtual realityLee, Pui Yuen ; Dr. LAU Kung Wong Conference Paper
2019Shopping in Virtual Reality: A Study on Consumers’ Shopping Experience in a Stereoscopic Virtual RealityDr. LAU Kung Wong ; Lee, Pui Yuen Peer Reviewed Journal Article
2014The use of stereoscopic 3D virtual reality in fashion advertising and retailingDr. LAU Kung Wong ; Lee, Pui Yuen Conference Paper
2015The use of virtual reality for creating unusual environmental stimulation to motivate students to explore creative ideasDr. LAU Kung Wong ; Lee, Pui Yuen Peer Reviewed Journal Article
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