Dr. LAU Kung Wong

Network Lab Email Alert RSS Feed

Name Card

JOUR-lau.jpeg picture
 
Position
Associate Professor
Director of the Virtual Reality Laboratory
 
Name
Dr. LAU Kung Wong
 
Chinese Name
劉公煌博士
 
Main Affiliation
 
Personal Site
 
Email
 
ORCID
 
Scopus Author ID
 
Research Interests
UX/UI in XR (Extended Reality which involves AR/VR/MR/SG)
Digital Humanities in XR
Design Thinking & Thinking Styles
 
Variants
Lau, K. W.
 
Loading... 4 0 5 0 false
Status
staff
 

Publications

Refined By:
Date Issued:  2014

Results 1-9 of 9

Issue DateTitleAuthor(s)Type
12014A Creative Organizational Learning: A discourse on the development and possibility in applying computer-aided creativity training for creative industriesDr. LAU Kung Wong Peer Reviewed Journal Article
22014Shopping Experience 2.0: An exploration of how consumers are shopping in an immersive virtual realityDr. LAU Kung Wong ; Lee, P. Y. ; Lau, H. F. Peer Reviewed Journal Article
32014The Role of Mixed-emotion in Shaping Consumers’ Behavior: A Study of Online and Brick-and-mortar Fashion Retailing in Hong KongLam, S. T. ; Dr. LAU Kung Wong ; Lau, H. F. Peer Reviewed Journal Article
42014Studying the Strategic Plan of Advertising Leaders in Response to the Impact of Social Media: A Pilot Case Study in the Leadership of Advertising AgencyLee, P. Y. ; Dr. LAU Kung Wong Peer Reviewed Journal Article
52014Being a Teacher-Researcher in Classroom PracticesDr. LAU Kung Wong Peer Reviewed Journal Article
62014The use of stereoscopic 3D virtual reality in fashion advertising and retailingDr. LAU Kung Wong ; Lee, Pui Yuen Conference Paper
72014Measuring customer service quality of luxury fashion brands in Hong KongDr. LAU Kung Wong ; Wong, Y. W. ; Lau, H. F. Peer Reviewed Journal Article
82014Advergames for public service promotion: Using digital games to deliver anti-drug abuse messages to childrenLee, Pui Yuen ; Dr. LAU Kung Wong Conference Paper
92014The gender differences in metaverse : A study of university art & design studentsDr. LAU Kung Wong Peer Reviewed Journal Article