Dr. LAU Kung Wong

Network Lab Email Alert RSS Feed

Name Card

JOUR-lau.jpeg picture
 
Position
Associate Professor
Director of the Virtual Reality Laboratory
 
Name
Dr. LAU Kung Wong
 
Chinese Name
劉公煌博士
 
Main Affiliation
 
Personal Site
 
Email
 
ORCID
 
Scopus Author ID
 
Research Interests
UX/UI in XR (Extended Reality which involves AR/VR/MR/SG)
Digital Humanities in XR
Design Thinking & Thinking Styles
 
Variants
Lau, K. W.
 
Loading... 4 0 5 0 false
Status
staff
 

Publications

Refined By:
Author:  Dr. LAU Kung Wong
Date Issued:  [2010 TO 2019]

Results 1-20 of 58

Issue DateTitleAuthor(s)Type
12019A Collective Organization Learning Model for Organizational DevelopmentDr. LAU Kung Wong ; Lee, Pui Yuen ; Chung, Yan Yi Peer Reviewed Journal Article
22019From an ‘Idea Generator’ to a ‘Solution Facilitator’: A Study of the Changing Roles of Advertising Professionals in the Social Media Marketing EraLee, Pui Yuen ; Dr. LAU Kung Wong Peer Reviewed Journal Article
32019Shopping in Virtual Reality: A Study on Consumers’ Shopping Experience in a Stereoscopic Virtual RealityDr. LAU Kung Wong ; Lee, Pui Yuen Peer Reviewed Journal Article
42019Exploring the use of a stereoscopic 360 degree learning environment for business educationDr. LAU Kung Wong ; Lee, P. W. Peer Reviewed Journal Article
52018Designing interactive fashion shows: Innovating through multisensory simulationsDr. LAU Kung Wong ; Lee, Vincie Pui Yuen Peer Reviewed Journal Article
62018How technology affects our ways of shopping? A historical analysis on the use of technologies in retailingDr. LAU Kung Wong ; Lee, Pui Yuen Peer Reviewed Journal Article
72018A new triadic creative role for advertising industry: a study of creatives’ role identity in the rise of social media advertisingLee, P. Y. ; Dr. LAU Kung Wong Peer Reviewed Journal Article
82018360 degree immersive videos: a way to improve organizational learning practices, 2018, Vol. 32 (6), pp. 8-11Dr. LAU Kung Wong ; Lee, Pui Yuen ; He, Min Ying Peer Reviewed Journal Article
92018A digital games design for children health promotion and education in Hong KongLee, P. Y. ; Dr. LAU Kung Wong Conference Paper
102017Doing textiles experiments in game-based virtual reality: A design of the stereoscopic chemical laboratory (SCL) for textiles educationDr. LAU Kung Wong ; Kan, Chi Wai ; Lee,Pui Yuen Peer Reviewed Journal Article
112017On Creativity Training for Design EducationDr. LAU Kung Wong Book Chapter
122017“Aducating” consumers in the digital age? a meta-analysis On studying consumer learning process in an interactive gamebased platformDr. LAU Kung Wong ; Lee, Pui Yuen Conference Paper
132017Chinese consumer meanings of product placement in videos on online Tv platformLee, Pui Yuen ; Dr. LAU Kung Wong Conference Paper
142016Understanding creativity competency for organizational learning: A study of employees’ assumptions on creativity competency in creative industryDr. LAU Kung Wong Peer Reviewed Journal Article
152016Designing Employees’ Training by Immersive Serious Games? A Study of Digital Natives’ Satisfaction, Perception and Expectation in Corporate Training PracticesDr. LAU Kung Wong ; Lee, Pui Yuen Peer Reviewed Journal Article
162016Establishing a learning organisation through the use of serious games: a study of employees' training strategies for digital nativesDr. LAU Kung Wong Peer Reviewed Journal Article
172016Understanding the consumers' attitude towards tablet self-service for fashion retailingChandrawat, Veronica ; Dr. LAU Kung Wong Peer Reviewed Journal Article
182016Facilitating consumer engagement for effective brand communication: A study of using virtual reality to fulfill consumers’ personal needsDr. LAU Kung Wong ; Lee, Pui Yuen Conference Paper
192016It’s engaging! uses and gratifications of Chinese youths on advergamesLee, Pui Yuen ; Dr. LAU Kung Wong Conference Paper
202015Establishing a Creative Learning Community in Immersive Virtual Environment for Ubiquitous LearningDr. LAU Kung Wong Peer Reviewed Journal Article