Dr. LAW Chui Chui, Monica

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Position
Head of Department
Associate Professor
Programme Director (MScMCP)
 
Chinese Name
羅翠翠
 
 
Personal Site
 
 
Scopus Author ID
 
Research Interests
Consumer Behaviour
Customer Relationship Management
Digital Marketing
Organizational Behaviour
Service Marketing
 
Variants
Law, M.
 
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Status
staff
 

Publications

Results 1-15 of 15

Issue DateTitleAuthor(s)Type
12020Continuance intention to use Facebook: Understanding the roles of attitude and habitDr. LAW Chui Chui, Monica Peer Reviewed Journal Article
22019The effects of habit and attitude on Facebook usageDr. LAW Chui Chui, Monica Conference Paper
32018Predicting purchase intention of electric vehicles in Hong KongDr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Zhang, Serene Peer Reviewed Journal Article
42016An extended online purchase intention model for middle-aged online usersDr. LAW Chui Chui, Monica ; Kwok, Chi-Wai Ron ; Dr. NG Chi Ho, Mark Peer Reviewed Journal Article
52016Age and gender differences: Understanding mature online users with the online purchase intention modelDr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark Peer Reviewed Journal Article
62015Encouraging green purchase behaviours of Hong Kong consumersDr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica Peer Reviewed Journal Article
72015Understanding viral advertising pass-on behavior on FacebookDr. LAW Chui Chui, Monica Conference Paper
82009金融海嘯對珠三角玩具業的影響張鳳儀博士 ; 羅翠翠博士 ; 伍志豪博士 Book Chapter
92009對抗金融海嘯的個案分析: 龍昌國際控股有限公司羅翠翠博士 ; 伍志豪博士 Book Chapter
102008Relationships of organizational justice and organizational identification: The mediating effects of perceived organizational support in Hong KongDr. CHEUNG Fung Yi, Millissa ; Dr. LAW Chui Chui, Monica Peer Reviewed Journal Article
112008Customer referral management: The implications of social networksDr. LAW Chui Chui, Monica Peer Reviewed Journal Article
122008探討不同類型組織公正與員工的組織支持認知和組織認同的關係 -- 以香港工程界作為實證研究對象羅翠翠 ; 伍志豪 ; 張鳳儀 Peer Reviewed Journal Article
132005The role of trust in customer relationship management: An example to financial services industryDr. LAW Chui Chui, Monica ; Wong, Y. H. ; Lau, Theresa Peer Reviewed Journal Article
142003From customer relationship management to customer‐managed relationship: Unraveling the paradox with a co‐creative perspectiveDr. LAW Chui Chui, Monica ; Lau, Theresa ; Wong, Y. H. Peer Reviewed Journal Article
152001Information technology and the work environment -- Does IT change the way people interact at work?Lau, Theresa ; Wong, Y. H. ; Chan, K. F. ; Dr. LAW Chui Chui, Monica Peer Reviewed Journal Article

Projects
(Principal Investigator)



Results 1-6 of 6

TitlePrincipal InvestigatorFunding Year
Examine Hong Kong consumers’ behaviors in live video streamingDr. LAW Chui Chui, Monica2020-2021
How Parents Choose Interest Classes for Their ChildrenDr. LAW Chui Chui, Monica2015
Women employment and child care research projectDr. LAW Chui Chui, Monica2014
Future development of Yau Ma Tei fruit marketDr. LAW Chui Chui, Monica2014
Eldest women's life long learning and social participationDr. LAW Chui Chui, Monica2013
Women’s stressDr. LAW Chui Chui, Monica2012



Results 1-2 of 2