Dr. LAW Chui Chui, Monica
Position
Head of Department
Associate Professor
Associate Professor
Chinese Name
羅翠翠博士
Main Affiliation
Personal Site
Email
ORCID
Scopus Author ID
Research Interests
Consumer Behaviour
Customer Relationship Management
Digital Marketing
Organizational Behaviour
Service Marketing
Customer Relationship Management
Digital Marketing
Organizational Behaviour
Service Marketing
Variants
Law, M.
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Status
staff
Results 1-20 of 31
| Issue Date | Title | Author(s) | Type | |
|---|---|---|---|---|
| 1 | 2025 | Exploring Hong Kong public attitudes and concerns about traditional Chinese medical treatments: A study on discussion forum responses | Dr. LAW Chui Chui, Monica ; Dr. HO Kin-Hon, Roy ; Dr. CUI Xiling, Celine | Peer Reviewed Journal Article |
| 2 | 2025 | E-business unplugged: Enhancing interactive online experiences with live streaming and social media | Edited Book | |
| 3 | 2024 | Spillover analysis on NFTs, NFT-affiliated tokens and NFT submarkets | Dr. HO Kin-Hon, Roy ; Dr. LAW Chui Chui, Monica ; Hou, Yun ; Chan,Tse-Tin | Peer Reviewed Journal Article |
| 4 | 2024 | Social media commerce: An empirical study of platform, people and information from the trust transfer perspective | Dr. ZHANG Yingxuan, Cynthia ; Dr. LAW Chui Chui, Monica ; Dr. CUI Xiling, Celine ; Huang, Lingman | Peer Reviewed Journal Article |
| 5 | 2024 | Determinants of smartphone brand switching intention of consumers in Hong Kong | Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Lin, Kevin Ka-fu | Peer Reviewed Journal Article |
| 6 | 2024 | What drives consumers to buy in live streaming commerce? a systematic literature review | Dr. CUI Xiling, Celine ; Dr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark ; Dr. LAM Che Fai, Lubanski | Peer Reviewed Journal Article |
| 7 | 2024 | Switch or continue to use? An empirical investigation into mobile payment applications | Dr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark ; Lai, Yuk-Kwan Sarah | Peer Reviewed Journal Article |
| 8 | 2024 | Motivational profile and knowledge creation in eSports: Examining the roles of mutualistic co-presence | Dr. KONG Siu Lung, Joseph ; Kwok, Chi-Wai Ron ; Dr. LAI Gabriel ; Dr. LAW Chui Chui, Monica | Peer Reviewed Journal Article |
| 9 | 2023 | Assessing streamer attributes: the role of trust in purchase intention for live e-commerce | Dr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine | Conference Paper |
| 10 | 2023 | A study of the factors influencing the viewers' satisfaction and cognitive assimilation with livestreaming commerce broadcast in Hong Kong | Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine | Peer Reviewed Journal Article |
| 11 | 2022 | Determinants of customer loyalty: A green marketing perspective | Dr. WONG Chi Bo, Brian ; Dr. LAW Chui Chui, Monica ; Wu, Wing Chi Branda | Conference Paper |
| 12 | 2022 | Cognitive assimilation and satisfaction with live streaming commerce broadcast in Hong Kong | Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine | Conference Paper |
| 13 | 2021 | Live streaming e-commerce as a business start-up option for Hong Kong youngsters | Dr. LAM Che Fai, Lubanski ; Dr. LAW Chui Chui, Monica | Conference Paper |
| 14 | 2021 | 香港電商行業發展和網上直播應用:深度訪談調查報告 | 香港樹仁大學企業及社會發展研究中心 ; 羅翠翠博士 ; Dr. LAM Che Fai, Lubanski ; 伍志豪 ; 崔希玲博士 ; 明匯智庫 | Research Report |
| 15 | 2021 | Factors influencing continuance intention towards mobile banking services in China | Dr. WONG Chi Bo, Brian ; Dr. LAW Chui Chui, Monica ; Qi, Jinyan | Conference Paper |
| 16 | 2021 | 香港消費者網上及直播購物調查報告 | 香港樹仁大學企業及社會發展研究中心 ; 明匯智庫 ; 羅翠翠 ; 伍志豪 ; 崔希玲博士 ; Dr. LAM Che Fai, Lubanski | Research Report |
| 17 | 2020 | Continuance intention to use Facebook: Understanding the roles of attitude and habit | Dr. LAW Chui Chui, Monica | Peer Reviewed Journal Article |
| 18 | 2019 | The effects of habit and attitude on Facebook usage | Dr. LAW Chui Chui, Monica | Conference Paper |
| 19 | 2018 | Predicting purchase intention of electric vehicles in Hong Kong | Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Zhang, Serene | Peer Reviewed Journal Article |
| 20 | 2016 | Age and gender differences: Understanding mature online users with the online purchase intention model | Dr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark | Peer Reviewed Journal Article |
Projects
(Principal Investigator)
Results 1-6 of 6
| Title | Principal Investigator | Funding Year |
|---|---|---|
| Examining Hong Kong consumers’ behaviors in live video streaming | Dr. LAW Chui Chui, Monica | 2020-2021 |
| How Parents Choose Interest Classes for Their Children | Dr. LAW Chui Chui, Monica | 2015 |
| Women employment and child care research project | Dr. LAW Chui Chui, Monica | 2014 |
| Future development of Yau Ma Tei fruit market | Dr. LAW Chui Chui, Monica | 2014 |
| Eldest women's life long learning and social participation | Dr. LAW Chui Chui, Monica | 2013 |
| Women’s stress | Dr. LAW Chui Chui, Monica | 2012 |
Results 1-2 of 2
| Name | Venue | Start Date | End Date | Type |
|---|---|---|---|---|
| 2019 AMA Summer Academic Conference (Marketing on Fire: Burning Questions, Hot New Methods, and Practical Ideas Worth Spreading) | 09-08-2019 | 11-08-2019 | conference | |
| The 15th International Conference on Electronic Business | 06-12-2015 | 10-12-2015 | Conference |