Dr. LAW Chui Chui, Monica
Position
Head of Department
Associate Professor
Programme Director (MScMCP)
Associate Professor
Programme Director (MScMCP)
Chinese Name
羅翠翠
Main Affiliation
Personal Site
Email
Scopus Author ID
Research Interests
Consumer Behaviour
Customer Relationship Management
Digital Marketing
Organizational Behaviour
Service Marketing
Customer Relationship Management
Digital Marketing
Organizational Behaviour
Service Marketing
Variants
Law, M.
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Status
staff
Results 1-18 of 18
| Issue Date | Title | Author(s) | Type | |
|---|---|---|---|---|
| 1 | 2023 | Assessing streamer attributes: the role of trust in purchase intention for live e-commerce | Dr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine | Conference Paper |
| 2 | 2022 | Determinants of smartphone brand switching intention of consumers in Hong Kong | Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Lin, Kevin Ka-fu | Peer Reviewed Journal Article |
| 3 | 2022 | A study of the factors influencing the viewers' satisfaction and cognitive assimilation with livestreaming commerce broadcast in Hong Kong | Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine | Peer Reviewed Journal Article |
| 4 | 2020 | Continuance intention to use Facebook: Understanding the roles of attitude and habit | Dr. LAW Chui Chui, Monica | Peer Reviewed Journal Article |
| 5 | 2019 | The effects of habit and attitude on Facebook usage | Dr. LAW Chui Chui, Monica | Conference Paper |
| 6 | 2018 | Predicting purchase intention of electric vehicles in Hong Kong | Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Zhang, Serene | Peer Reviewed Journal Article |
| 7 | 2016 | An extended online purchase intention model for middle-aged online users | Dr. LAW Chui Chui, Monica ; Kwok, Chi-Wai Ron ; Dr. NG Chi Ho, Mark | Peer Reviewed Journal Article |
| 8 | 2016 | Age and gender differences: Understanding mature online users with the online purchase intention model | Dr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark | Peer Reviewed Journal Article |
| 9 | 2015 | Encouraging green purchase behaviours of Hong Kong consumers | Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica | Peer Reviewed Journal Article |
| 10 | 2015 | Understanding viral advertising pass-on behavior on Facebook | Dr. LAW Chui Chui, Monica | Conference Paper |
| 11 | 2009 | 金融海嘯對珠三角玩具業的影響 | 張鳳儀博士 ; 羅翠翠博士 ; 伍志豪博士 | Book Chapter |
| 12 | 2009 | 對抗金融海嘯的個案分析: 龍昌國際控股有限公司 | 羅翠翠博士 ; 伍志豪博士 | Book Chapter |
| 13 | 2008 | Relationships of organizational justice and organizational identification: The mediating effects of perceived organizational support in Hong Kong | Dr. CHEUNG Fung Yi, Millissa ; Dr. LAW Chui Chui, Monica | Peer Reviewed Journal Article |
| 14 | 2008 | Customer referral management: The implications of social networks | Dr. LAW Chui Chui, Monica | Peer Reviewed Journal Article |
| 15 | 2008 | 探討不同類型組織公正與員工的組織支持認知和組織認同的關係 -- 以香港工程界作為實證研究對象 | 羅翠翠 ; 伍志豪 ; 張鳳儀 | Peer Reviewed Journal Article |
| 16 | 2005 | The role of trust in customer relationship management: An example to financial services industry | Dr. LAW Chui Chui, Monica ; Wong, Y. H. ; Lau, Theresa | Peer Reviewed Journal Article |
| 17 | 2003 | From customer relationship management to customer‐managed relationship: Unraveling the paradox with a co‐creative perspective | Dr. LAW Chui Chui, Monica ; Lau, Theresa ; Wong, Y. H. | Peer Reviewed Journal Article |
| 18 | 2001 | Information technology and the work environment -- Does IT change the way people interact at work? | Lau, Theresa ; Wong, Y. H. ; Chan, K. F. ; Dr. LAW Chui Chui, Monica | Peer Reviewed Journal Article |
Projects
(Principal Investigator)
Results 1-6 of 6
| Title | Principal Investigator | Funding Year |
|---|---|---|
| Examine Hong Kong consumers’ behaviors in live video streaming | Dr. LAW Chui Chui, Monica | 2020-2021 |
| How Parents Choose Interest Classes for Their Children | Dr. LAW Chui Chui, Monica | 2015 |
| Women employment and child care research project | Dr. LAW Chui Chui, Monica | 2014 |
| Future development of Yau Ma Tei fruit market | Dr. LAW Chui Chui, Monica | 2014 |
| Eldest women's life long learning and social participation | Dr. LAW Chui Chui, Monica | 2013 |
| Women’s stress | Dr. LAW Chui Chui, Monica | 2012 |
Results 1-2 of 2
| Name | Venue | Start Date | End Date | Type |
|---|---|---|---|---|
| 2019 AMA Summer Academic Conference (Marketing on Fire: Burning Questions, Hot New Methods, and Practical Ideas Worth Spreading) | 09-08-2019 | 11-08-2019 | conference | |
| The 15th International Conference on Electronic Business | 06-12-2015 | 10-12-2015 | Conference |