Dr. NG Chi Ho, Mark

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Name Card

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Position
Assistant Professor
 
Chinese Name
伍志豪
 
Main Affiliation
 
Personal Site
 
Email
 
Scopus Author ID
 
Research Interests
Consumer behavior in digital market
Marketing in China
Digital and social media marketing
Chinese values and management
 
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Status
staff
 

Publications

Results 1-20 of 32

Issue DateTitleAuthor(s)Type
12024What drives consumers to buy in live streaming commerce? a systematic literature reviewDr. CUI Xiling, Celine ; Dr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark ; Dr. LAM Che Fai, Lubanski Peer Reviewed Journal Article
22024Switch or continue to use? An empirical investigation into mobile payment applicationsDr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark ; Lai, Yuk-Kwan Sarah Peer Reviewed Journal Article
32023Assessing streamer attributes: the role of trust in purchase intention for live e-commerceDr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine Conference Paper
42023A dynamic framework for managing negative customer engagementDr. NG Chi Ho, Mark Conference Paper
52023Cognitive and emotional dimensions of negative customer engagementDr. NG Chi Ho, Mark Conference Paper
62022Determinants of smartphone brand switching intention of consumers in Hong KongDr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Lin, Kevin Ka-fu Peer Reviewed Journal Article
72022A study of the factors influencing the viewers' satisfaction and cognitive assimilation with livestreaming commerce broadcast in Hong KongDr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine Peer Reviewed Journal Article
82022Cognitive assimilation and satisfaction with live streaming commerce broadcast in Hong KongDr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine Conference Paper
92022The impact of corporate social responsibility expectations on purchase intention of social enterprise productsDr. NG Chi Ho, Mark Peer Reviewed Journal Article
102021香港電商行業發展和網上直播應用:深度訪談調查報告香港樹仁大學企業及社會發展研究中心 ; 羅翠翠 ; Dr. LAM Che Fai, Lubanski ; 伍志豪 ; 崔希玲博士 ; 明匯智庫 Research Report
112021香港消費者網上及直播購物調查報告香港樹仁大學企業及社會發展研究中心 ; 明匯智庫 ; 羅翠翠 ; 伍志豪 ; 崔希玲博士 ; Dr. LAM Che Fai, Lubanski Research Report
122018Predicting purchase intention of electric vehicles in Hong KongDr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Zhang, Serene Peer Reviewed Journal Article
132018CSR expectation and social enterprise marketingDr. NG Chi Ho, Mark Conference Paper
142017書評: 兩岸三地公司法主要詞彙伍志豪 Book Review
152017Luxury brands and social media in China: New trends and developmentDr. NG Chi Ho, Mark Book Chapter
162016香港企業管治伍志豪 ; 龍卓華 Book
172016An extended online purchase intention model for middle-aged online usersDr. LAW Chui Chui, Monica ; Kwok, Chi-Wai Ron ; Dr. NG Chi Ho, Mark Peer Reviewed Journal Article
182016Age and gender differences: Understanding mature online users with the online purchase intention modelDr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark Peer Reviewed Journal Article
192016Examining factors affecting mobile commerce adoption of Chinese consumersDr. NG Chi Ho, Mark Peer Reviewed Journal Article
202016Factors influencing the consumer adoption of Facebook: A two-country study of youth marketsDr. NG Chi Ho, Mark Peer Reviewed Journal Article

Projects
(Principal Investigator)


Results 1-3 of 3

TitlePrincipal InvestigatorFunding Year
Untangling the Complexity of Customer Negative Brand Engagement in the Digital Era = 解構數碼時代中消費者對品牌的負面聯繫Dr. NG Chi Ho, Mark2020-2021
Gambling problems of Youngsters in Macau 2014Dr. NG Chi Ho, Mark2014
油麻地果欄的保育和活化方案研究 -- 原址保留或搬遷兩種情況下的研究方案Dr. NG Chi Ho, Mark