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Position
Assistant Professor
 
Chinese Name
伍志豪
 
 
Personal Site
 
 
Scopus Author ID
 
Research Interests
Consumer behavior in digital market
Marketing in China
Digital and social media marketing
Chinese values and management
 
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Status
staff
 

Results 1-20 of 27

Issue DateTitleAuthor(s)Type
12023Assessing streamer attributes: the role of trust in purchase intention for live e-commerceDr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine Conference Paper
22023A dynamic framework for managing negative customer engagementDr. NG Chi Ho, Mark Conference Paper
32022The impact of corporate social responsibility expectations on purchase intention of social enterprise productsDr. NG Chi Ho, Mark Peer Reviewed Journal Article
42022Determinants of smartphone brand switching intention of consumers in Hong KongDr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Lin, Kevin Ka-fu Peer Reviewed Journal Article
52022A study of the factors influencing the viewers' satisfaction and cognitive assimilation with livestreaming commerce broadcast in Hong KongDr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine Peer Reviewed Journal Article
62022Cognitive assimilation and satisfaction with live streaming commerce broadcast in Hong KongDr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine Conference Paper
72021香港電商行業發展和網上直播應用:深度訪談調查報告香港樹仁大學企業及社會發展研究中心 ; 羅翠翠 ; Dr. LAM Che Fai, Lubanski ; 伍志豪 ; 崔希玲博士 ; 明匯智庫 Research Report
82021香港消費者網上及直播購物調查報告香港樹仁大學企業及社會發展研究中心 ; 明匯智庫 ; 羅翠翠 ; 伍志豪 ; 崔希玲博士 ; Dr. LAM Che Fai, Lubanski Research Report
92018Predicting purchase intention of electric vehicles in Hong KongDr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Zhang, Serene Peer Reviewed Journal Article
102017書評: 兩岸三地公司法主要詞彙伍志豪 Book Review
112016香港企業管治伍志豪 ; 龍卓華 Book
122016An extended online purchase intention model for middle-aged online usersDr. LAW Chui Chui, Monica ; Kwok, Chi-Wai Ron ; Dr. NG Chi Ho, Mark Peer Reviewed Journal Article
132016Age and gender differences: Understanding mature online users with the online purchase intention modelDr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark Peer Reviewed Journal Article
142016Examining factors affecting mobile commerce adoption of Chinese consumersDr. NG Chi Ho, Mark Peer Reviewed Journal Article
152016Factors influencing the consumer adoption of Facebook: A two-country study of youth marketsDr. NG Chi Ho, Mark Peer Reviewed Journal Article
162016Examining social exchange among Chinese service workers: The mediating effect of trust in organizationDr. NG Chi Ho, Mark Peer Reviewed Journal Article
172015Encouraging green purchase behaviours of Hong Kong consumersDr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica Peer Reviewed Journal Article
182014Consumer motivations to disclose information and participate in commerical activities on FacebookDr. NG Chi Ho, Mark Peer Reviewed Journal Article
192014Self-efficacy beliefs and academic help seeking behavior of Chinese studentsDr. NG Chi Ho, Mark Peer Reviewed Journal Article
202014Social media and luxury fashion brands in China: The case of CoachDr. NG Chi Ho, Mark Peer Reviewed Journal Article

Projects
(Principal Investigator)



Results 1-3 of 3