Dr. LAW Chui Chui, Monica
Position
Head of Department
Associate Professor
Programme Director (MScMCP)
Associate Professor
Programme Director (MScMCP)
Chinese Name
羅翠翠
Main Affiliation
Personal Site
Email
Scopus Author ID
Research Interests
Consumer Behaviour
Customer Relationship Management
Digital Marketing
Organizational Behaviour
Service Marketing
Customer Relationship Management
Digital Marketing
Organizational Behaviour
Service Marketing
Variants
Law, M.
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Status
staff
Results 1-7 of 7
| Issue Date | Title | Author(s) | Type | |
|---|---|---|---|---|
| 1 | 2024 | Spillover analysis on NFTs, NFT-affiliated tokens and NFT submarkets | Dr. HO Kin-Hon, Roy ; Dr. LAW Chui Chui, Monica ; Hou, Yun ; Chan,Tse-Tin | Peer Reviewed Journal Article |
| 2 | 2024 | What drives consumers to buy in live streaming commerce? a systematic literature review | Dr. CUI Xiling, Celine ; Dr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark ; Dr. LAM Che Fai, Lubanski | Peer Reviewed Journal Article |
| 3 | 2024 | Motivational profile and knowledge creation in eSports: Examining the roles of mutualistic co-presence | Dr. KONG Siu Lung, Joseph ; Kwok, Chi-Wai Ron ; Lai, Chun-Hei Gabriel ; Dr. LAW Chui Chui, Monica | Peer Reviewed Journal Article |
| 4 | 2024 | Switch or continue to use? An empirical investigation into mobile payment applications | Dr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark ; Lai, Yuk-Kwan Sarah | Peer Reviewed Journal Article |
| 5 | 2022 | Determinants of smartphone brand switching intention of consumers in Hong Kong | Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Lin, Kevin Ka-fu | Peer Reviewed Journal Article |
| 6 | 2022 | A study of the factors influencing the viewers' satisfaction and cognitive assimilation with livestreaming commerce broadcast in Hong Kong | Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine | Peer Reviewed Journal Article |
| 7 | 2020 | Continuance intention to use Facebook: Understanding the roles of attitude and habit | Dr. LAW Chui Chui, Monica | Peer Reviewed Journal Article |
Projects
(Principal Investigator)
Results 1-6 of 6
| Title | Principal Investigator | Funding Year |
|---|---|---|
| Examining Hong Kong consumers’ behaviors in live video streaming | Dr. LAW Chui Chui, Monica | 2020-2021 |
| How Parents Choose Interest Classes for Their Children | Dr. LAW Chui Chui, Monica | 2015 |
| Women employment and child care research project | Dr. LAW Chui Chui, Monica | 2014 |
| Future development of Yau Ma Tei fruit market | Dr. LAW Chui Chui, Monica | 2014 |
| Eldest women's life long learning and social participation | Dr. LAW Chui Chui, Monica | 2013 |
| Women’s stress | Dr. LAW Chui Chui, Monica | 2012 |
Results 1-2 of 2
| Name | Venue | Start Date | End Date | Type |
|---|---|---|---|---|
| 2019 AMA Summer Academic Conference (Marketing on Fire: Burning Questions, Hot New Methods, and Practical Ideas Worth Spreading) | 09-08-2019 | 11-08-2019 | conference | |
| The 15th International Conference on Electronic Business | 06-12-2015 | 10-12-2015 | Conference |