Dr. TONG Suk Chong, Crispy

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Name Card

JOUR-Crispy.jpeg picture
 
Position
Associate Head
Associate Professor
Public Relations Stream Leader
 
Chinese Name
唐淑莊博士
 
Main Affiliation
 
Personal Site
 
Email
 
Research Interests
Digital engagement
Online brand communities
Marketing public relations
Organizational trust
Financial communication
Medical news reporting
 
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Status
staff
 

Publications

Results 1-19 of 19

Issue DateTitleAuthor(s)Type
12023Storytelling in web 3.0: An exploratory study of international brands using non-fungible tokens (NFTs)Dr. TONG Suk Chong, Crispy ; Dr. TSUI Tung, Keith Conference Paper
22023Strategies to drive interactivity and digital engagement: a practitioners' perspectiveDr. TONG Suk Chong, Crispy ; Chan, Fanny Fong Yee Peer Reviewed Journal Article
32023Revisiting public relations function in the digital era: A study on public relations and marketing practitioners in Hong KongDr. TONG Suk Chong, Crispy ; Chan, Fanny Fong Yee Peer Reviewed Journal Article
42022Digital stakeholder engagement in corporate social responsibility: An exploratory study in Hong KongDr. TONG Suk Chong, Crispy ; KWOK Mei Mei, Mimi ; Dr. TSUI Tung, Keith ; Chan, Yee Man Conference Paper
52022Revisiting trust in the digital era: the interplay of online trust and online dialogic communication from the practitioners' perspectiveDr. TONG Suk Chong, Crispy ; Chan, Fanny Fong Yee Peer Reviewed Journal Article
62022Public relations practice in the digital era: Trust and commitment in the interplay of interactivity effects and online relational strategiesDr. TONG Suk Chong, Crispy Peer Reviewed Journal Article
72020Exploring market-oriented relations in the digital era: A study of public relations and marketing practitioners in Hong KongDr. TONG Suk Chong, Crispy ; Chan, Fanny Fong Yee Peer Reviewed Journal Article
82018數碼公關意見調查結果唐淑莊博士 ; 陳芳怡 ; 彭芷晴 Research Report
92018Market-oriented relations in the digital era: A study of public relaitons and marketing professionals in Hong KongDr. TONG Suk Chong, Crispy ; Chan, Fanny Fong Yee Presentation
102018The practices of market-oriented relations in Hong Kong in the digital eraDr. TONG Suk Chong, Crispy ; Chan, Fanny Fong Yee Presentation
112018Perceived risk and the interplay of expert endorsement, corporate image and investment knowledge in mutual fund advertisingDr. TONG Suk Chong, Crispy Peer Reviewed Journal Article
122017初探香港器官捐贈新聞與社交媒體的關係唐淑莊博士 ; 彭芷晴 Other Article
132016Revisiting the relationship between public relations and marketing in the digital eraDr. TONG Suk Chong, Crispy ; Chan, Fanny Fong Yee Conference Paper
142015市場營銷及公關中文寫作唐淑莊博士 Book
152015Media victimization唐淑莊博士 Peer Reviewed Journal Article
162015Financial communication in initial public offerings: Risk estimate in the interplay of organizational trust, organizational reputation and media influencesDr. TONG Suk Chong, Crispy Peer Reviewed Journal Article
172013Media reputation in initial public offerings: A study of financial news coverage in Hong KongDr. TONG Suk Chong, Crispy Peer Reviewed Journal Article
182013Exploring corporate risk transparency: Corporate risk disclosure and the interplay of corporate reputation, corporate trust and media usage in initial public offeringsDr. TONG Suk Chong, Crispy Peer Reviewed Journal Article
192010Uncertainty as problem-dynamics in Hong Kong context and its presentation in mediaDu, Juana ; Dr. TONG Suk Chong, Crispy Conference Paper

Projects
(Principal Investigator)


Results 1-2 of 2

TitlePrincipal InvestigatorFunding Year
Reviewing digital technology-driven marketing communications and future research directions: A cross-disciplinary dialogue between academics and practitioners = 數碼營銷傳播的回顧及未來研究方向: 學界與業界的跨學科對談Dr. TONG Suk Chong, Crispy2023-2024
Revisiting public relations functions and values in the digital era = 探討數碼年代公共關係的功能和價值Dr. TONG Suk Chong, Crispy2016-2017