Dr. TONG Suk Chong, Crispy

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Name Card

JOUR-Crispy.jpeg picture
 
Position
Associate Head
Associate Professor
Public Relations Stream Leader
 
Chinese Name
唐淑莊博士
 
Main Affiliation
 
Personal Site
 
Email
 
Research Interests
Digital engagement
Online brand communities
Marketing public relations
Organizational trust
Financial communication
Medical news reporting
 
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Status
staff
 

Publications

Results 1-6 of 6

Issue DateTitleAuthor(s)Type
12023Storytelling in web 3.0: An exploratory study of international brands using non-fungible tokens (NFTs)Dr. TONG Suk Chong, Crispy ; Dr. TSUI Tung, Keith Conference Paper
22022Digital stakeholder engagement in corporate social responsibility: An exploratory study in Hong KongDr. TONG Suk Chong, Crispy ; KWOK Mei Mei, Mimi ; Dr. TSUI Tung, Keith ; Chan, Yee Man Conference Paper
32018Market-oriented relations in the digital era: A study of public relaitons and marketing professionals in Hong KongDr. TONG Suk Chong, Crispy ; Chan, Fanny Fong Yee Presentation
42018The practices of market-oriented relations in Hong Kong in the digital eraDr. TONG Suk Chong, Crispy ; Chan, Fanny Fong Yee Presentation
52016Revisiting the relationship between public relations and marketing in the digital eraDr. TONG Suk Chong, Crispy ; Chan, Fanny Fong Yee Conference Paper
62010Uncertainty as problem-dynamics in Hong Kong context and its presentation in mediaDu, Juana ; Dr. TONG Suk Chong, Crispy Conference Paper

Projects
(Principal Investigator)


Results 1-2 of 2

TitlePrincipal InvestigatorFunding Year
Reviewing digital technology-driven marketing communications and future research directions: A cross-disciplinary dialogue between academics and practitioners = 數碼營銷傳播的回顧及未來研究方向: 學界與業界的跨學科對談Dr. TONG Suk Chong, Crispy2023-2024
Revisiting public relations functions and values in the digital era = 探討數碼年代公共關係的功能和價值Dr. TONG Suk Chong, Crispy2016-2017