Dr. TONG Suk Chong, Crispy

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Name Card

JOUR-Crispy.jpeg picture
 
Position
Associate Head
Assistant Professor
Public Relations Stream Leader
 
Chinese Name
唐淑莊博士
 
Main Affiliation
 
Personal Site
 
Email
 
Research Interests
Digital engagement
Marketing public relations
Organizational trust
Financial communication
 
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Status
staff
 

Publications

Results 1-10 of 10

Issue DateTitleAuthor(s)Type
12023Strategies to drive interactivity and digital engagement: a practitioners' perspectiveDr. TONG Suk Chong, Crispy ; Chan, Fanny Fong Yee Peer Reviewed Journal Article
22022Revisiting trust in the digital era: the interplay of online trust and online dialogic communication from the practitioners' perspectiveDr. TONG Suk Chong, Crispy ; Chan, Fanny Fong Yee Peer Reviewed Journal Article
32022Revisiting public relations function in the digital era: A study on public relations and marketing practitioners in Hong KongDr. TONG Suk Chong, Crispy ; Chan, Fanny Fong Yee Peer Reviewed Journal Article
42022Public relations practice in the digital era: Trust and commitment in the interplay of interactivity effects and online relational strategiesDr. TONG Suk Chong, Crispy Peer Reviewed Journal Article
52020Exploring market-oriented relations in the digital era: A study of public relations and marketing practitioners in Hong KongDr. TONG Suk Chong, Crispy ; Chan, Fanny Fong Yee Peer Reviewed Journal Article
62018Perceived risk and the interplay of expert endorsement, corporate image and investment knowledge in mutual fund advertisingDr. TONG Suk Chong, Crispy Peer Reviewed Journal Article
72015Media victimization唐淑莊博士 Peer Reviewed Journal Article
82015Financial communication in initial public offerings: Risk estimate in the interplay of organizational trust, organizational reputation and media influencesDr. TONG Suk Chong, Crispy Peer Reviewed Journal Article
92013Media reputation in initial public offerings: A study of financial news coverage in Hong KongDr. TONG Suk Chong, Crispy Peer Reviewed Journal Article
102013Exploring corporate risk transparency: Corporate risk disclosure and the interplay of corporate reputation, corporate trust and media usage in initial public offeringsDr. TONG Suk Chong, Crispy Peer Reviewed Journal Article

Projects
(Principal Investigator)


Results 1-2 of 2

TitlePrincipal InvestigatorFunding Year
Reviewing digital technology-driven marketing communications and future research directions: A cross-disciplinary dialogue between academics and practitioners = 數碼營銷傳播的回顧及未來研究方向: 學界與業界的跨學科對談Dr. TONG Suk Chong, Crispy2023-2024
Revisiting public relations functions and values in the digital era = 探討數碼年代公共關係的功能和價值Dr. TONG Suk Chong, Crispy2016-2017