Please use this identifier to cite or link to this item:
http://hdl.handle.net/20.500.11861/10050
Title: | Revisiting the relationship between public relations and marketing in the digital era |
Authors: | Dr. TONG Suk Chong, Crispy Chan, Fanny Fong Yee |
Issue Date: | 2016 |
Source: | Tong, S. C., & Chan, F. Y. (2016 Dec 3). Revisiting the relationship between public relations and marketing in the digital era. 1st PRSC & 9th PRAD Conference, Hong Kong. |
Conference: | The 1st Annual Conference of the Public Relations Society of China, the 9th International Forum on Public Relations & Advertising |
Type: | Conference Paper |
URI: | http://hdl.handle.net/20.500.11861/10050 |
Appears in Collections: | Journalism & Communication - Publication |
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