Revisiting the relationship between public relations and marketing in the digital era

Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.11861/10050

Title:	Revisiting the relationship between public relations and marketing in the digital era
Authors:	Dr. TONG Suk Chong, Crispy Chan, Fanny Fong Yee
Issue Date:	2016
Source:	Tong, S. C., & Chan, F. Y. (2016 Dec 3). Revisiting the relationship between public relations and marketing in the digital era. 1st PRSC & 9th PRAD Conference, Hong Kong.
Conference:	The 1st Annual Conference of the Public Relations Society of China, the 9th International Forum on Public Relations & Advertising
Type:	Conference Paper
URI:	http://hdl.handle.net/20.500.11861/10050
Appears in Collections:	Journalism & Communication - Publication

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