Department of Journalism & Communication

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Organization's Publications

Refined By:
Author:  Dr. LAU Kung Wong
Date Issued:  [2010 TO 2019]
Date Issued:  2014

Results 1-9 of 9

Issue DateTitleAuthor(s)Type
12014Advergames for public service promotion: Using digital games to deliver anti-drug abuse messages to childrenLee, Pui Yuen ; Dr. LAU Kung Wong Conference Paper
22014Being a Teacher-Researcher in Classroom PracticesDr. LAU Kung Wong Peer Reviewed Journal Article
32014A Creative Organizational Learning: A discourse on the development and possibility in applying computer-aided creativity training for creative industriesDr. LAU Kung Wong Peer Reviewed Journal Article
42014The gender differences in metaverse : A study of university art & design studentsDr. LAU Kung Wong Peer Reviewed Journal Article
52014Measuring customer service quality of luxury fashion brands in Hong KongDr. LAU Kung Wong ; Wong, Y. W. ; Lau, H. F. Peer Reviewed Journal Article
62014The Role of Mixed-emotion in Shaping Consumers’ Behavior: A Study of Online and Brick-and-mortar Fashion Retailing in Hong KongLam, S. T. ; Dr. LAU Kung Wong ; Lau, H. F. Peer Reviewed Journal Article
72014Shopping Experience 2.0: An exploration of how consumers are shopping in an immersive virtual realityDr. LAU Kung Wong ; Lee, P. Y. ; Lau, H. F. Peer Reviewed Journal Article
82014Studying the Strategic Plan of Advertising Leaders in Response to the Impact of Social Media: A Pilot Case Study in the Leadership of Advertising AgencyLee, P. Y. ; Dr. LAU Kung Wong Peer Reviewed Journal Article
92014The use of stereoscopic 3D virtual reality in fashion advertising and retailingDr. LAU Kung Wong ; Lee, Pui Yuen Conference Paper