| Issue Date | Title | Author(s) | Type |
| 2022 | Determinants of customer loyalty: A green marketing perspective | Dr. WONG Chi Bo, Brian ; Dr. LAW Chui Chui, Monica ; Wu, Wing Chi Branda | Conference Paper |
| 2012 | Facebook usage by small and medium-sized enterprise: The role of domain-specific innovativeness | Dr. WONG Chi Bo, Brian | Peer Reviewed Journal Article |
| 2021 | Factors influencing continuance intention towards mobile banking services in China | Dr. WONG Chi Bo, Brian ; Dr. LAW Chui Chui, Monica ; Qi, Jinyan | Conference Paper |
| 2011 | The influence of customer satisfaction and switching costs on customer retention: Retail internet banking | Dr. WONG Chi Bo, Brian | Peer Reviewed Journal Article |
| 2011 | The influence of customer satisfaction and switching costs on customer retention: Retail Internet banking services | Dr. WONG Chi Bo, Brian | Peer Reviewed Journal Article |
| 2011 | The influence of satisfaction and relationship commitment on student loyalty in self-financed tertiary education institutions | Dr. WONG Chi Bo, Brian | Peer Reviewed Journal Article |
| 2013 | Mainland Chinese tourists' expectations, perceived performance of and satisfaction towards shopping malls in Hong Kong | Dr. WONG Chi Bo, Brian ; Wong, Ka Li Kelly ; Wong, Man Ho ; Ng, Hing Cheong | Peer Reviewed Journal Article |
| 2018 | The moderating effect of relationship termination costs in the link between relationship commitment and intention to stay: An empirical study of self-financed tertiary education institutions in Hong Kong | Dr. WONG Chi Bo, Brian ; Wong, Ka Li Kelly ; Wong, Wing Yan ; Ng, Hing Cheong | Conference Paper |
| 2012 | The moderating effect of switching barriers: Online stock and derivatives trading | Dr. WONG Chi Bo, Brian ; Wong, Ka Li Kelly | Peer Reviewed Journal Article |
| 2009 | The moderating effect of switching costs on the customer satisfaction-retention link: Retail Internet banking service in Hong Kong | Dr. WONG Chi Bo, Brian ; Mula, Joseph M. | Peer Reviewed Journal Article; Conference Paper |
| 2021 | Moderators affecting relationship between student satisfaction and student retention in self-financed Tertiary education sector: A conceptual research model | Wong, Ka Li Kelly ; Dr. WONG Chi Bo, Brian ; Wong, Wing Yan ; Wong, Man Shing | Peer Reviewed Journal Article |
| 2013 | Perceived usefulness of Internet for adopters and non-adopters: an empirical analysis of retired senior citizens in Hong Kong | Dr. WONG Chi Bo, Brian ; Wong, Ka Li Kelly | Peer Reviewed Journal Article |
| 2011 | Perceptions of customer satisfaction, switching costs and customer retention: An empirical study of basic and advanced Internet banking users in Hong Kong | Dr. WONG Chi Bo, Brian | Peer Reviewed Journal Article |
| 2012 | The relationship between shopping mall attributes, customer satisfaction and positive word-of-mouth: China visitors in Hong Kong | Dr. WONG Chi Bo, Brian ; Ng, Hing Cheong ; Wong, Ka Li Kelly ; Wong, Man Ho | Peer Reviewed Journal Article |
| 2018 | Rewarding and punitive switching barriers in a continuous purchasing setting: The impact of relationship age | Dr. WONG Chi Bo, Brian ; Wong, Ka Li Kelly ; Ng, Hing Cheong ; Chou, Chiu Ping | Peer Reviewed Journal Article |
| 2017 | Switching barriers that help retain online retail banking users: A study of basic and advanced users | Dr. WONG Chi Bo, Brian ; Wong, Ka Li Kelly ; Wong, Man Ho ; Wong, Man Kwan | Conference Paper |
| 2023 | Unveiling the complexities of purchaser retention in non-fungible token (NFT) platforms: Investigating direct, strengthening, and constraining moderating factors for single and multiple NFT purchasers | Dr. WONG Chi Bo, Brian | Conference Paper |
| 2016 | Use of switching barriers to retain customers: Online retail stock traders in Hong Kong | Dr. WONG Chi Bo, Brian ; Wong, Ka Li Kelly ; Wong, Man Ho ; Chan, Wing Chun Eric | Peer Reviewed Journal Article |
| 2009 | 金融海嘯下預期就業安穩信心及預期經濟前景對香港市民消費意欲的影響 | 王志寶博士 ; 梁詩明 | Book Chapter |
