Browsing by Author Lee, Pui Yuen


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Showing results 12 to 22 of 22 < previous 
Issue DateTitleAuthor(s)Type
2016Facilitating consumer engagement for effective brand communication: A study of using virtual reality to fulfill consumers’ personal needsDr. LAU Kung Wong ; Lee, Pui Yuen Conference Paper
2019From an ‘Idea Generator’ to a ‘Solution Facilitator’: A Study of the Changing Roles of Advertising Professionals in the Social Media Marketing EraLee, Pui Yuen ; Dr. LAU Kung Wong Peer Reviewed Journal Article
2013Go virtual? enhancing consumers' experiences in shared virtual reality for marketing communicationDr. LAU Kung Wong ; Lee, Pui Yuen Conference Paper
2018How technology affects our ways of shopping? A historical analysis on the use of technologies in retailingDr. LAU Kung Wong ; Lee, Pui Yuen Peer Reviewed Journal Article
2021Investigating designers’ Professional Identity: A Proposed Framework for ManagementLee, Pui Yuen ; Dr. LAU Kung Wong Peer Reviewed Journal Article
2016It’s engaging! uses and gratifications of Chinese youths on advergamesLee, Pui Yuen ; Dr. LAU Kung Wong Conference Paper
2015The organizational creativity learning for advertising agency : A study of advertising practitioner’ learning experience in distributed virtual realityLee, Pui Yuen ; Dr. LAU Kung Wong Conference Paper
2019Shopping in Virtual Reality: A Study on Consumers’ Shopping Experience in a Stereoscopic Virtual RealityDr. LAU Kung Wong ; Lee, Pui Yuen Peer Reviewed Journal Article
2014The use of stereoscopic 3D virtual reality in fashion advertising and retailingDr. LAU Kung Wong ; Lee, Pui Yuen Conference Paper
2015The use of virtual reality for creating unusual environmental stimulation to motivate students to explore creative ideasDr. LAU Kung Wong ; Lee, Pui Yuen Peer Reviewed Journal Article
2021Using virtual reality for professional training practices: exploring the factors of applying stereoscopic 3D technologies in knowledge transferDr. LAU Kung Wong ; Lee, Pui Yuen Peer Reviewed Journal Article