Showing results 4 to 23 of 32
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Issue Date | Title | Author(s) | Type |
2022 | Cognitive assimilation and satisfaction with live streaming commerce broadcast in Hong Kong | Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine | Conference Paper |
2014 | Consumer motivations to disclose information and participate in commerical activities on Facebook | Dr. NG Chi Ho, Mark | Peer Reviewed Journal Article |
2018 | CSR expectation and social enterprise marketing | Dr. NG Chi Ho, Mark | Conference Paper |
2022 | Determinants of smartphone brand switching intention of consumers in Hong Kong | Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Lin, Kevin Ka-fu | Peer Reviewed Journal Article |
2023 | A dynamic framework for managing negative customer engagement | Dr. NG Chi Ho, Mark | Conference Paper |
2009 | Economic impact of the photovoltaic industry in China after the financial crisis of 2009 | Dr. NG Chi Ho, Mark | Peer Reviewed Journal Article |
2015 | Encouraging green purchase behaviours of Hong Kong consumers | Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica | Peer Reviewed Journal Article |
2016 | Examining factors affecting mobile commerce adoption of Chinese consumers | Dr. NG Chi Ho, Mark | Peer Reviewed Journal Article |
2016 | Examining social exchange among Chinese service workers: The mediating effect of trust in organization | Dr. NG Chi Ho, Mark | Peer Reviewed Journal Article |
2016 | An extended online purchase intention model for middle-aged online users | Dr. LAW Chui Chui, Monica ; Kwok, Chi-Wai Ron ; Dr. NG Chi Ho, Mark | Peer Reviewed Journal Article |
2016 | Factors influencing the consumer adoption of Facebook: A two-country study of youth markets | Dr. NG Chi Ho, Mark | Peer Reviewed Journal Article |
2022 | The impact of corporate social responsibility expectations on purchase intention of social enterprise products | Dr. NG Chi Ho, Mark | Peer Reviewed Journal Article |
2008 | Institutions and market competition: A case study of Hong Kong property management industry | Dr. NG Chi Ho, Mark | Peer Reviewed Journal Article |
2017 | Luxury brands and social media in China: New trends and development | Dr. NG Chi Ho, Mark | Book Chapter |
2018 | Predicting purchase intention of electric vehicles in Hong Kong | Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Zhang, Serene | Peer Reviewed Journal Article |
2014 | Self-efficacy beliefs and academic help seeking behavior of Chinese students | Dr. NG Chi Ho, Mark | Peer Reviewed Journal Article |
2014 | Social media and luxury fashion brands in China: The case of Coach | Dr. NG Chi Ho, Mark | Peer Reviewed Journal Article |
2022 | A study of the factors influencing the viewers' satisfaction and cognitive assimilation with livestreaming commerce broadcast in Hong Kong | Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine | Peer Reviewed Journal Article |
2024 | Switch or continue to use? An empirical investigation into mobile payment applications | Dr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark ; Lai, Yuk-Kwan Sarah | Peer Reviewed Journal Article |
2024 | What drives consumers to buy in live streaming commerce? a systematic literature review | Dr. CUI Xiling, Celine ; Dr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark ; Dr. LAM Che Fai, Lubanski | Peer Reviewed Journal Article |