Dr. NG Chi Ho, Mark
Position
Assistant Professor
Chinese Name
伍志豪
Main Affiliation
Personal Site
Email
Scopus Author ID
Research Interests
Consumer behavior in digital market
Marketing in China
Digital and social media marketing
Chinese values and management
Marketing in China
Digital and social media marketing
Chinese values and management
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Status
staff
Results 1-5 of 5
| Issue Date | Title | Author(s) | Type | |
|---|---|---|---|---|
| 1 | 2023 | Assessing streamer attributes: the role of trust in purchase intention for live e-commerce | Dr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine | Conference Paper |
| 2 | 2023 | A dynamic framework for managing negative customer engagement | Dr. NG Chi Ho, Mark | Conference Paper |
| 3 | 2023 | Cognitive and emotional dimensions of negative customer engagement | Dr. NG Chi Ho, Mark | Conference Paper |
| 4 | 2022 | Cognitive assimilation and satisfaction with live streaming commerce broadcast in Hong Kong | Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine | Conference Paper |
| 5 | 2018 | CSR expectation and social enterprise marketing | Dr. NG Chi Ho, Mark | Conference Paper |
Projects
(Principal Investigator)
Results 1-3 of 3
| Title | Principal Investigator | Funding Year |
|---|---|---|
| Untangling the Complexity of Customer Negative Brand Engagement in the Digital Era = 解構數碼時代中消費者對品牌的負面聯繫 | Dr. NG Chi Ho, Mark | 2020-2021 |
| Gambling problems of Youngsters in Macau 2014 | Dr. NG Chi Ho, Mark | 2014 |
| 油麻地果欄的保育和活化方案研究 -- 原址保留或搬遷兩種情況下的研究方案 | Dr. NG Chi Ho, Mark |