Dr. NG Chi Ho, Mark
Position
Assistant Professor
Chinese Name
伍志豪
Main Affiliation
Personal Site
Email
Scopus Author ID
Research Interests
Consumer behavior in digital market
Marketing in China
Digital and social media marketing
Chinese values and management
Marketing in China
Digital and social media marketing
Chinese values and management
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Status
staff
Results 1-7 of 7
| Issue Date | Title | Author(s) | Type | |
|---|---|---|---|---|
| 1 | 2017 | 書評: 兩岸三地公司法主要詞彙 | 伍志豪 | Book Review |
| 2 | 2017 | Luxury brands and social media in China: New trends and development | Dr. NG Chi Ho, Mark | Book Chapter |
| 3 | 2016 | 香港企業管治 | 伍志豪 ; 龍卓華 | Book |
| 4 | 2011 | 香港商業與經濟58詞 | 伍志豪 ; 羅劍輝 ; 何家騏 ; 萬頴恩 | Book |
| 5 | 2009 | 金融海嘯對珠三角玩具業的影響 | 張鳳儀博士 ; 羅翠翠博士 ; 伍志豪博士 | Book Chapter |
| 6 | 2009 | 對抗金融海嘯的個案分析: 龍昌國際控股有限公司 | 羅翠翠博士 ; 伍志豪博士 | Book Chapter |
| 7 | 2006 | 邁向市場化: 市場經濟制度與商業體制的比較 | 伍志豪 | Book Chapter |
Projects
(Principal Investigator)
Results 1-3 of 3
| Title | Principal Investigator | Funding Year |
|---|---|---|
| Untangling the Complexity of Customer Negative Brand Engagement in the Digital Era = 解構數碼時代中消費者對品牌的負面聯繫 | Dr. NG Chi Ho, Mark | 2020-2021 |
| Gambling problems of Youngsters in Macau 2014 | Dr. NG Chi Ho, Mark | 2014 |
| 油麻地果欄的保育和活化方案研究 -- 原址保留或搬遷兩種情況下的研究方案 | Dr. NG Chi Ho, Mark |