Dr. WONG Chi Bo, Brian

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Name Card

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Position
Senior Lecturer
 
Chinese Name
王志寶博士
 
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Scopus Author ID
 
Research Interests
Strategic impacts of information systems and technology
Factors affecting technological adoption
Factors affecting customer satisfaction and loyalty
E-Commerce
 
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Status
staff
 

Publications

Results 1-7 of 7

Issue DateTitleAuthor(s)Type
12024Unravelling purchaser retention: Exploring the influence of direct and moderating factors for single and multiple NFT platform purchasersDr. WONG Chi Bo, Brian ; Liang, Yuqi Conference Paper
22023Unveiling the complexities of purchaser retention in non-fungible token (NFT) platforms: Investigating direct, strengthening, and constraining moderating factors for single and multiple NFT purchasersDr. WONG Chi Bo, Brian Conference Paper
32022Determinants of customer loyalty: A green marketing perspectiveDr. WONG Chi Bo, Brian ; Dr. LAW Chui Chui, Monica ; Wu, Wing Chi Branda Conference Paper
42021Factors influencing continuance intention towards mobile banking services in ChinaDr. WONG Chi Bo, Brian ; Dr. LAW Chui Chui, Monica ; Qi, Jinyan Conference Paper
52018The moderating effect of relationship termination costs in the link between relationship commitment and intention to stay: An empirical study of self-financed tertiary education institutions in Hong KongDr. WONG Chi Bo, Brian ; Wong, Ka Li Kelly ; Wong, Wing Yan ; Ng, Hing Cheong Conference Paper
62017Switching barriers that help retain online retail banking users: A study of basic and advanced usersDr. WONG Chi Bo, Brian ; Wong, Ka Li Kelly ; Wong, Man Ho ; Wong, Man Kwan Conference Paper
72009The moderating effect of switching costs on the customer satisfaction-retention link: Retail Internet banking service in Hong KongDr. WONG Chi Bo, Brian ; Mula, Joseph M. Conference Paper