Dr. TONG Suk Chong, Crispy
Position
Associate Head
Assistant Professor
Public Relations Stream Leader
Assistant Professor
Public Relations Stream Leader
Chinese Name
唐淑莊博士
Main Affiliation
Personal Site
Email
Research Interests
Digital engagement
Online brand communities
Marketing public relations
Organizational trust
Financial communication
Medical news reporting
Online brand communities
Marketing public relations
Organizational trust
Financial communication
Medical news reporting
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Status
staff
Results 1-4 of 4
| Issue Date | Title | Author(s) | Type | |
|---|---|---|---|---|
| 1 | 2022 | Revisiting trust in the digital era: the interplay of online trust and online dialogic communication from the practitioners' perspective | Dr. TONG Suk Chong, Crispy ; Chan, Fanny Fong Yee | Peer Reviewed Journal Article |
| 2 | 2022 | Public relations practice in the digital era: Trust and commitment in the interplay of interactivity effects and online relational strategies | Dr. TONG Suk Chong, Crispy | Peer Reviewed Journal Article |
| 3 | 2022 | Digital stakeholder engagement in corporate social responsibility: An exploratory study in Hong Kong | Dr. TONG Suk Chong, Crispy ; KWOK Mei Mei, Mimi ; Dr. TSUI Tung, Keith ; Chan, Yee Man | Conference Paper |
| 4 | 2020 | Exploring market-oriented relations in the digital era: A study of public relations and marketing practitioners in Hong Kong | Dr. TONG Suk Chong, Crispy ; Chan, Fanny Fong Yee | Peer Reviewed Journal Article |
Projects
(Principal Investigator)
Results 1-2 of 2
| Title | Principal Investigator | Funding Year |
|---|---|---|
| Reviewing digital technology-driven marketing communications and future research directions: A cross-disciplinary dialogue between academics and practitioners = 數碼營銷傳播的回顧及未來研究方向: 學界與業界的跨學科對談 | Dr. TONG Suk Chong, Crispy | 2023-2024 |
| Revisiting public relations functions and values in the digital era = 探討數碼年代公共關係的功能和價值 | Dr. TONG Suk Chong, Crispy | 2016-2017 |