Department of Business Administration

Refined By:
Date Issued:  [2020 TO 2024]
Date Issued:  2022
Author:  Dr. NG Chi Ho, Mark

Results 1-4 of 4

Issue DateTitleAuthor(s)Type
12022Cognitive assimilation and satisfaction with live streaming commerce broadcast in Hong KongDr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine Conference Paper
22022Determinants of smartphone brand switching intention of consumers in Hong KongDr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Lin, Kevin Ka-fu Peer Reviewed Journal Article
32022The impact of corporate social responsibility expectations on purchase intention of social enterprise productsDr. NG Chi Ho, Mark Peer Reviewed Journal Article
42022A study of the factors influencing the viewers' satisfaction and cognitive assimilation with livestreaming commerce broadcast in Hong KongDr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine Peer Reviewed Journal Article