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Issue DateTitleAuthor(s)Type
12011Customer involvement and perceptions: The moderating role of customer co-productionDr. CHEUNG Fung Yi, Millissa ; To, W. M. Peer Reviewed Journal Article
22017The effect of organizational responses to service failures on customer satifaction perceptionDr. CHEUNG Fung Yi, Millissa ; To, W. M. Peer Reviewed Journal Article
32016Service co-creation in social media: An extension of the theory of planned behaviorDr. CHEUNG Fung Yi, Millissa ; To, W. M. Peer Reviewed Journal Article
42012How does customer motivational orientation affect satisfaction?Dr. CHEUNG Fung Yi, Millissa ; To, W. M. Peer Reviewed Journal Article
52015Do task and relation-oriented customers co-create a better quality of service? An empirical study of customer-dominant logicDr. CHEUNG Fung Yi, Millissa ; To, W. M. Peer Reviewed Journal Article
62019An extended model of value-attitude-behavior to explain Chinese consumers' green purchase behaviorDr. CHEUNG Fung Yi, Millissa ; To, W. M. Peer Reviewed Journal Article
72013Explore how Chinese consumers evaluate retail service quality and satifactionDr. CHEUNG Fung Yi, Millissa ; To, W. M. ; Tam, Joyce F. Y. Peer Reviewed Journal Article
82016A customer-dominant logic on service recovery and customer satisfactionDr. CHEUNG Fung Yi, Millissa ; To, W. M. Peer Reviewed Journal Article
92010Management commitment to service quality and organizational outcomesDr. CHEUNG Fung Yi, Millissa ; To, W. M. Peer Reviewed Journal Article
102017The influence of the propensity to trust on mobile users' attitudes toward in-app advertisements: An extension of the theory of planned behaviorDr. CHEUNG Fung Yi, Millissa ; To, W. M. Peer Reviewed Journal Article

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