Conference Materials

Results 1-6 of 6

	Issue Date	Title	Author(s)	Type
1	2018	The moderating effect of relationship termination costs in the link between relationship commitment and intention to stay: An empirical study of self-financed tertiary education institutions in Hong Kong	Dr. WONG Chi Bo, Brian ; Wong, Ka Li Kelly ; Wong, Wing Yan ; Ng, Hing Cheong	Conference Paper
2	2022	Determinants of customer loyalty: A green marketing perspective	Dr. WONG Chi Bo, Brian ; Dr. LAW Chui Chui, Monica ; Wu, Wing Chi Branda	Conference Paper
3	2021	Factors influencing continuance intention towards mobile banking services in China	Dr. WONG Chi Bo, Brian ; Dr. LAW Chui Chui, Monica ; Qi, Jinyan	Conference Paper
4	2017	Switching barriers that help retain online retail banking users: A study of basic and advanced users	Dr. WONG Chi Bo, Brian ; Wong, Ka Li Kelly ; Wong, Man Ho ; Wong, Man Kwan	Conference Paper
5	2009	The moderating effect of switching costs on the customer satisfaction-retention link: Retail Internet banking service in Hong Kong	Dr. WONG Chi Bo, Brian ; Mula, Joseph M.	Peer Reviewed Journal Article; Conference Paper
6	2023	Unveiling the complexities of purchaser retention in non-fungible token (NFT) platforms: Investigating direct, strengthening, and constraining moderating factors for single and multiple NFT purchasers	Dr. WONG Chi Bo, Brian	Conference Paper