Conference Materials

Results 1-5 of 5

	Issue Date	Title	Author(s)	Type
1	2023	Assessing streamer attributes: the role of trust in purchase intention for live e-commerce	Dr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine	Conference Paper
2	2022	Cognitive assimilation and satisfaction with live streaming commerce broadcast in Hong Kong	Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine	Conference Paper
3	2023	A dynamic framework for managing negative customer engagement	Dr. NG Chi Ho, Mark	Conference Paper
4	2018	CSR expectation and social enterprise marketing	Dr. NG Chi Ho, Mark	Conference Paper
5	2023	Cognitive and emotional dimensions of negative customer engagement	Dr. NG Chi Ho, Mark	Conference Paper