Facilitating consumer engagement for effective brand communication: A study of using virtual reality to fulfill consumers’ personal needs

Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.11861/9996

Title:	Facilitating consumer engagement for effective brand communication: A study of using virtual reality to fulfill consumers’ personal needs
Authors:	Prof. LAU Kung Wong, Nick Lee, Pui Yuen
Issue Date:	2016
Source:	Lau, K. W., & Lee, P. Y. (2016 Jul 1). Facilitating consumer engagement for effective brand communication: A study of using virtual reality to fulfill consumers’ personal needs. ICORIA-2016, Ljubljana, Slovenia.
Conference:	ICORIA 2016
Type:	Conference Paper
URI:	http://hdl.handle.net/20.500.11861/9996
Appears in Collections:	Applied Data Science - Publication

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