Please use this identifier to cite or link to this item:
http://hdl.handle.net/20.500.11861/9994
Title: | “Aducating” consumers in the digital age? a meta-analysis On studying consumer learning process in an interactive gamebased platform |
Authors: | Prof. LAU Kung Wong, Nick Lee, Pui Yuen |
Issue Date: | 2017 |
Source: | Lau, K. W., & Lee, P. Y. (2017 Jul 1). “Aducating” consumers in the digital age? a meta-analysis On studying consumer learning process in an interactive gamebased platform. ICORIA 2017, Ghent, Belgium. |
Conference: | ICORIA 2017 |
Type: | Conference Paper |
URI: | http://hdl.handle.net/20.500.11861/9994 |
Appears in Collections: | Applied Data Science - Publication |
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