Dr. NG Chi Ho, Mark
Position
Assistant Professor
Chinese Name
伍志豪
Main Affiliation
Personal Site
Email
Scopus Author ID
Research Interests
Consumer behavior in digital market
Marketing in China
Digital and social media marketing
Chinese values and management
Marketing in China
Digital and social media marketing
Chinese values and management
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Status
staff
Results 1-6 of 6
| Issue Date | Title | Author(s) | Type | |
|---|---|---|---|---|
| 1 | 2016 | 香港企業管治 | 伍志豪 ; 龍卓華 | Book |
| 2 | 2016 | An extended online purchase intention model for middle-aged online users | Dr. LAW Chui Chui, Monica ; Kwok, Chi-Wai Ron ; Dr. NG Chi Ho, Mark | Peer Reviewed Journal Article |
| 3 | 2016 | Age and gender differences: Understanding mature online users with the online purchase intention model | Dr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark | Peer Reviewed Journal Article |
| 4 | 2016 | Examining factors affecting mobile commerce adoption of Chinese consumers | Dr. NG Chi Ho, Mark | Peer Reviewed Journal Article |
| 5 | 2016 | Factors influencing the consumer adoption of Facebook: A two-country study of youth markets | Dr. NG Chi Ho, Mark | Peer Reviewed Journal Article |
| 6 | 2016 | Examining social exchange among Chinese service workers: The mediating effect of trust in organization | Dr. NG Chi Ho, Mark | Peer Reviewed Journal Article |
Projects
(Principal Investigator)
Results 1-3 of 3
| Title | Principal Investigator | Funding Year |
|---|---|---|
| Untangling the Complexity of Customer Negative Brand Engagement in the Digital Era = 解構數碼時代中消費者對品牌的負面聯繫 | Dr. NG Chi Ho, Mark | 2020-2021 |
| Gambling problems of Youngsters in Macau 2014 | Dr. NG Chi Ho, Mark | 2014 |
| 油麻地果欄的保育和活化方案研究 -- 原址保留或搬遷兩種情況下的研究方案 | Dr. NG Chi Ho, Mark |