Department of Business Administration
Results 1-7 of 7
| Issue Date | Title | Author(s) | Type | |
|---|---|---|---|---|
| 1 | 2023 | Assessing streamer attributes: the role of trust in purchase intention for live e-commerce | Dr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine | Conference Paper |
| 2 | 2022 | Cognitive assimilation and satisfaction with live streaming commerce broadcast in Hong Kong | Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine | Conference Paper |
| 3 | 2021 | Live streaming e-commerce as a business start-up option for Hong Kong youngsters | Dr. LAM Che Fai, Lubanski ; Dr. LAW Chui Chui, Monica | Conference Paper |
| 4 | 2022 | A study of the factors influencing the viewers' satisfaction and cognitive assimilation with livestreaming commerce broadcast in Hong Kong | Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine | Peer Reviewed Journal Article |
| 5 | 2024 | What drives consumers to buy in live streaming commerce? a systematic literature review | Dr. CUI Xiling, Celine ; Dr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark ; Dr. LAM Che Fai, Lubanski | Peer Reviewed Journal Article |
| 6 | 2021 | 香港消費者網上及直播購物調查報告 | 香港樹仁大學企業及社會發展研究中心 ; 明匯智庫 ; 羅翠翠 ; 伍志豪 ; 崔希玲博士 ; Dr. LAM Che Fai, Lubanski | Research Report |
| 7 | 2021 | 香港電商行業發展和網上直播應用:深度訪談調查報告 | 香港樹仁大學企業及社會發展研究中心 ; 羅翠翠 ; Dr. LAM Che Fai, Lubanski ; 伍志豪 ; 崔希玲博士 ; 明匯智庫 | Research Report |