Department of Business Administration
Results 1-5 of 5
| Issue Date | Title | Author(s) | Type | |
|---|---|---|---|---|
| 1 | 2023 | Assessing streamer attributes: the role of trust in purchase intention for live e-commerce | Dr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine | Conference Paper |
| 2 | 2023 | Cognitive and emotional dimensions of negative customer engagement | Dr. NG Chi Ho, Mark | Conference Paper |
| 3 | 2022 | Cognitive assimilation and satisfaction with live streaming commerce broadcast in Hong Kong | Dr. NG Chi Ho, Mark ; Dr. LAW Chui Chui, Monica ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine | Conference Paper |
| 4 | 2018 | CSR expectation and social enterprise marketing | Dr. NG Chi Ho, Mark | Conference Paper |
| 5 | 2023 | A dynamic framework for managing negative customer engagement | Dr. NG Chi Ho, Mark | Conference Paper |