Department of Business Administration

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Organization's Publications

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Author:  Dr. WONG Chi Bo, Brian

Results 1-6 of 6

Issue DateTitleAuthor(s)Type
12022Determinants of customer loyalty: A green marketing perspectiveDr. WONG Chi Bo, Brian ; Dr. LAW Chui Chui, Monica ; Wu, Wing Chi Branda Conference Paper
22021Factors influencing continuance intention towards mobile banking services in ChinaDr. WONG Chi Bo, Brian ; Dr. LAW Chui Chui, Monica ; Qi, Jinyan Conference Paper
32018The moderating effect of relationship termination costs in the link between relationship commitment and intention to stay: An empirical study of self-financed tertiary education institutions in Hong KongDr. WONG Chi Bo, Brian ; Wong, Ka Li Kelly ; Wong, Wing Yan ; Ng, Hing Cheong Conference Paper
42009The moderating effect of switching costs on the customer satisfaction-retention link: Retail Internet banking service in Hong KongDr. WONG Chi Bo, Brian ; Mula, Joseph M. Peer Reviewed Journal Article; Conference Paper
52017Switching barriers that help retain online retail banking users: A study of basic and advanced usersDr. WONG Chi Bo, Brian ; Wong, Ka Li Kelly ; Wong, Man Ho ; Wong, Man Kwan Conference Paper
62023Unveiling the complexities of purchaser retention in non-fungible token (NFT) platforms: Investigating direct, strengthening, and constraining moderating factors for single and multiple NFT purchasersDr. WONG Chi Bo, Brian Conference Paper