Department of Business Administration
Results 1-3 of 3
Issue Date | Title | Author(s) | Type | |
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1 | 2023 | Assessing streamer attributes: the role of trust in purchase intention for live e-commerce | Dr. LAW Chui Chui, Monica ; Dr. NG Chi Ho, Mark ; Dr. LAM Che Fai, Lubanski ; Dr. CUI Xiling, Celine | Conference Paper |
2 | 2023 | Cognitive and emotional dimensions of negative customer engagement | Dr. NG Chi Ho, Mark | Conference Paper |
3 | 2023 | A dynamic framework for managing negative customer engagement | Dr. NG Chi Ho, Mark | Conference Paper |